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Hinckley and Bosworth Borough Council

Hinckley and Bosworth Borough Council is a district authority serving a population of about 105,000 people. It offers public services such as Community Safety, Cultural Services, Environmental Health, Green Spaces, Housing, Planning, Refuse Collection and Recycling and Street Scene services. The Cultural Services department in particular has the remit for public health which includes physical activity, health improvement, health referral, mental health and older people. This department also includes life enhancing services such as arts, sport, tourism, events, children and young people and town centre management. It also meets the Council’s statutory obligations around the safeguarding of children and young people and vulnerable adults.

24 November 2017
East Midlands
Local Authorities
Local Alliances:
Leicester, Leicestershire and Rutland Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Hinckley and Bosworth Borough Council will lead the development of a local Dementia Action Alliance (HBDAA) to bring together all the organisations, businesses and communities needed to support people with dementia and their carers in borough live in a safe and understanding environment (Outcome 6).

The HBDAA will consult with and involve people with dementia and their carers in their work  to ensure that information is shared and easily accessible, and monitor the effectiveness of our actions to make sure they make a difference (Outcome 2) .

The Council will lead the application for Working towards Dementia Friendly Communities status to ensure that organisations, businesses and individuals offer a range of services that will support people with dementia and their carers (Outcomes 2, 3, 4).

The Council will identify and work with dementia champions and promote Dementia Friends. The Council’s Dementia Friends Champion will undertake to deliver Dementia Friends sessions with staff, partners and communities to raise awareness and understanding of the illness. This will also help to alleviate the fear of dementia and make more people confident to ask for help when they need it (Outcomes 5, 6)

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Challenges include raising awareness of the Dementia Action Alliance to a wide range of businesses and encouraging them to get involved.

As a Council I will be seeking buy in from Senior Management and elected members.

2. Actions

  • Develop and support a local Dementia Action Alliance for Hinckley and Bosworth

    The priorities for the Hinckley and Bosworth Dementia Action Alliance (HBDAA) are to encourage organisations and individuals to become part of the Hinckley and Bosworth dementia action alliance and we have  increased our membership to include more businesses and leisure facilities. It enables members to share information and good practice to increase the quality of services on offer to people with dementia and their carers. It is an opportunity to identify future work, sharing of resources and working in partnership to work efficiently and with clear pathways.


    2017 - Fourth Quarter Update

    New Member

    2017 - Fourth Quarter Update

    We have established a strong Dementia Action Alliance made up of agencies, individuals, carers, people living with dementia and volunteers.

    We meet quarterly and focus on action plans and finding new ways to help make people's lives better. we are currently talking to Blaby DAA about a joint consultation to benchmark where we are with our Dementia Friendly Community.

    We have a group action plan which focuses on raising awareness through events, increasing dementia friends and recruiting more supporters.

  • Promote and recruit Dementia Friends within the community

    The Council’s Dementia Friends Champion will actively recruit Dementia Friends among staff, partners and communities. A condition of being a member of the HBDAA (Action 1) will to be at least a Dementia Friend but will encourage members to train to be Champions.

    The HBDAA will work with Dementia Friends Champions to provide opportunities for them to deliver sessions.


    2017 - Fourth Quarter Update

    New member

    2017 - Fourth Quarter Update

    We currently have 3,500 Dementia Friends in the area. We have worked with local girl guiding organisations to recruit 400 more young dementia friends and rasied £1,200 for the Alzheimers Society.

    We have done DF sessions with the local Leisure Centre and have recruited a pharmacy, a local cafe and a community centre who have been invited to submit action plans to become full memebrs of the DAA

  • Dementia Friendly Community status and performance monitoring

    The Council will lead on an application to apply for Dementia Friendly Community status for the borough. It will produce an action plan with clear objectives and milestones for delivery. The performance will be reported to the HBDAA and monitored as part of the National Dementia Declaration framework.


    2017 - Fourth Quarter Update

    New Member

    2017 - Fourth Quarter Update

    We have been successful in achieving Working Towards Dementia Friendly Community status and we are planning lots of activities inclusing creating a CD with local young people with 50s and 60s music; we are producing a guide to local services to help people who have a recent diagnosis; we have run events as part of dementia awareness week and we have increased membership of the DAA.