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Yorkshire Cricket

Yorkshire Cricket is made up of three organisations; Yorkshire County Cricket Club (YCCC), the Yorkshire Cricket Board (YCB) and the Yorkshire Cricket Foundation (YCF). While the County Club and Board focus on both the professional and recreational game, the Foundation is the community arm of Yorkshire Cricket, set up to provide cricket based education and community programmes across Yorkshire. Working with YCCC and the YCB, we’ve been able to make a positive difference in the community and keep Yorkshire’s rich cricketing heritage alive. Yorkshire Cricket’s community work focuses on five key themes; Education, Health and Wellbeing, History and Heritage, Participation and Inclusion. Our work spans generations, from primary and secondary school projects to working with older Yorkshire members, residents and groups they are involved with

28 May 2015
Yorkshire and Humber
Local Alliances:
Leeds Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Yorkshire Cricket has an already established support network for people living with dementia and their families/carers. ‘Catch-Up-Club’ is held once a month throughout the year at Headingley Stadium in partnership with Leeds City Council. The project facilitates the opportunity for people with dementia and their families or carers to reminisce about their own past cricketing experiences either as a player or spectator watching Yorkshire CCC and England at Headingley. These memories are inspired through different muses; through videos of some of the most famous matches played at the home of Yorkshire CCC, the County Championship Trophy, the Yorkshire CCC Museum, visiting different parts of the ground that wouldn’t normally be access such as the changing rooms and simply using the iconic venue that is Headingley Cricket Ground to inspire and enthuse the members of the group.

Moving forward, Yorkshire Cricket has introduced a new loneliness project, inviting members of local groups to Yorkshire CCC county championship matches to meet in the mornings for coffee and biscuits before going over to watch the cricket. Yorkshire Cricket is working hard to engage with local communities in the county, where possible using Headingley as a tool to host and inspire generations of all ages

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

There are various challenges we face in delivering these projects on a sustainable level. Initially it will be important to ensure that staff who work on these projects are trained to work with people with dementia and their carers. Furthermore, on-going development and, where necessary refinement of the Catch-Up-Club and Loneliness projects and additionally the introduction of any new projects that focus on the older populations within the county. Finally, to generally raise the awareness of dementia throughout departments of Yorkshire Cricket from staff attitudes to general signage around the ground.

2. Actions

  • Continue Catch-Up-Club at Headingley

    Catch-Up-Club has been a massive success since it was introduced at Headingley in December 2014. The group sees around 20 participants at the home of Yorkshire Cricket on the third Thursday of every month. The group, whose members include fanatical cricket fans and ex-players to those who have a more passing interest in the game who enjoy the companionship and opportunity to spend some time with friends in the surroundings of an international stadium, steeped in history.
    We plan to integrate Catch-Up-Club with the Loneliness project that has recently been introduced. This will see all members of the group invited to Headingley for selected days of Yorkshire CCC county championship matches for the chance to meet new people over coffee and biscuits before the start of play then free tickets to go across to the stadium to watch the current champions play.

  • To have a Dementia Friends Champion within Yorkshire Cricket

    The importance of maintaining a sustainable relationship with groups like Catch-Up-Club and any other Yorkshire members and residents that are suffering from dementia means that having at least one member of staff should become a ‘Dementia Friends Champion’.

    This person will act as the primary contact for all engagement with dementia sufferers and projects involving older groups at Headingley and out in the community.

  • Promoting awareness of dementia at Yorkshire Cricket

    As part of the Dementia Friends Champion’s role, they will be responsible for the training of other members of Yorkshire Cricket staff across all three organisations (YCCC, YCB and YCF).

    Looking at a more long term strategy, we will work with the Operations team to ensure the stadium is a dementia friendly environment. For example one aim would be to work in conjunction with the Dementia Action Alliance ensure all signage is dementia friendly throughout the ground.

    Initial Scoping