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Specsavers, Darlington

At Specsavers, we aim to bring you the highest standards of service and expertise. All our stores are locally owned by professional opticians whose priority is to offer the best in eye care. That’s why you’ll find this promise in all our stores: “We want you to be completely happy with your purchase at Specsavers. If you have any concerns within three months of the date of purchase, we will put it right. No quibble, no fuss.”

26 May 2015
Retail, Health
Local Alliances:
North East Dementia Alliance, Darlington Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We are raising dementia awareness within our organisation and we are using our increased awareness to deliver an improved service for those affected by dementia.     

We have a willingness to respond to the individual’s needs and help/support them when we can and it is reasonable for us to do so.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

To train all staff to recognise customers with Dementia.

Review our policies and practices to accommodate those with Dementia – This could include signatures instead of pin on card payments, and sending an extra reminder out to those with Dementia

Member website


2. Actions

  • Improve our understanding of Dementia

    Ensure all our employees attend a Dementia Friends session

  • Reminder System

    Make sure we send a reminder on the morning of the appointment to those we know have Dementia just to give them a helping hand

  • Clear Signs

    Ensure all our signs are in clear font and colours to aid those with Dementia so they can see them clearly.