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Rowlands Pharmacy - Denmark St, Darlington

Community pharmacists were known in the past as chemists. Like GPs, community pharmacists are part of the NHS family. Every day about 1.6 million people visit a pharmacy in England. Community pharmacies are situated in high street locations, in neighbourhood centres, in supermarkets and in the heart of the most deprived communities. Many are open long hours when other health care professionals are unavailable. There are several different types and sizes of community pharmacies ranging from the large chains with shops on every High Street or in edge of town supermarkets; to small individually owned pharmacies in small communities in the suburbs and often in deprived areas or rural settings. The traditional role of the community pharmacist as the healthcare professional who dispenses prescriptions written by doctors has changed. In recent years community pharmacists have been developing clinical services in addition to the traditional dispensing role to allow better integration and team working with the rest of the NHS.

26 May 2015
North East
Local Alliances:
North East Dementia Alliance, Darlington Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Long term staff providing a familiar face and a listening ear, combined with good patient knowledge and family history.

Familiar layout in the shop with minimal changes.

Able to contact/ communicate easily with GPs and other healthcare staff.

Repeat instructions slowly; if necessary move to a quieter area e.g, consultation room to make sure the person understands.

Be prepared to contact a family member/ friend if patient is lost or anxious.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Time, staffing levels, locum staff - unfamiliar faces.

Staff training and perceptions

Dealing patiently and kindly with patients who become aggressive if their expectations are different from reality - e.g, a prescription which they think has been ordered has not been requested.

2. Actions

  • Improve our understanding of Dementia

    We will commit to our staff attending dementia awareness sessions in the store to raise their awareness around dementia. We will utilise these sessions to ensure our store is a dementia friendly as possible.

  • Carer's

    Making carers aware that they can come to us for help and advice with or without the patient. Signposting to other services if necessary.

  • Environment

    To keep basic layout of the shop as it has always been, to maintain familiarity with the environment and to encourage all customers with concerns or who are anxious to use the consulting room for conversations as this is a familiar environment.