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ASDA Bradford

We are a retail company with stores nationwide.

27 May 2015
Yorkshire and Humber
Local Alliances:
Bradford District Dementia Action Alliance, Yorkshire & Humber Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

As one of 'The Big Four' supermarkets in the UK, we serve millions of customers every week. We also employ thousands of colleagues. Any one of these customers or colleagues could be affected either directly or indirectly by dementia. It is important that as a company, we do our best to make people with dementia feel welcome and safe in our store, just the same as any other customer would.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

We are bound by strict health and safety and legal requirements, which may pose a boundary when trying to change things in store. It is not a requirement for colleagues to be dementia aware, and there may not be hours available for the store to allow colleagues to be trained.

Member website


2. Actions

  • Quiet spaces

    We have rooms available where any customer that has becomes distressed can come and take a few minutes out.

  • Teach colleagues compassion

    we will teach colleagues the appropriate manner in which to deal with customers who may be confused or intimidated by shopping in store.  

  • Prominent colleagues to become Dementia Friends champions

    We will try to get prominent colleagues (such as first aid, customer service, pharmacy colleagues) Dementia Friend champions, to further improve our store's understanding and ability to deal compassionately with people living with dementia.

  • Improve Customer Awareness

    Improve customer awareness by placing displays within the centre for example helpline information. We will work with local organisations such as the Alzheimer’s society, the Dementia Academy and the local DAA to access flyers and leaflets

    Being implemented
  • Have a dementia awareness noticeboard

    I will be making a dementia awareness noticebord to put up in the store for colleagues who may be concerned about family members or themselves. I will put leaflets up with information on where colleagues can turn for help.

  • Update Website

    We will update our website so that our customers become aware of the work we are doing to become a dementia friendly shopping centre and display the Dementia Friendly logo to show our support.   

    Being implemented
  • Aim to work clutter free

    We will huddle down to colleagues and ask them to work in a clutter free way, in order to assist any customers who may struggle with untidy or potentially hazardous aisles. 

  • Hold a dementia awareness day

    We will hold a dementia awareness day in our foyer, to raise awareness to both customers and colleagues.

  • CLC to become a dementia friend champion

    as the Community life champion at ASDA bradford, I plan to become a dementia friend champion.  I can then go on and raise awareness amongst other colleagues in the store  to create dementia friends.