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Airedale Shopping Centre

The Airedale shopping centre is the main covered shopping area within Keighley and provides over 80 retail and food outlets with a 425 space multi-story car park. It is located adjacent to the bus station and local market and is the hub for the town centre as a thoroughfare and meeting point for the community. The centre provides public toilets, mall seating and community services for local charities and organisations, religious groups and agencies to support local initiatives and events

14 August 2015
Yorkshire and Humber
Local Alliances:
Bradford District Dementia Action Alliance, Yorkshire & Humber Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

The Airedale Shopping Centre Keighley strives to provide a safe and welcoming environment with excellent customer service for all visitors. We want to ensure that this includes visitors living with dementia and their carers and will look to train our staff and assist the tenants in providing a dementia friendly business.

We recognise that to do this, the Airedale Shopping Center team will need to develop a greater awareness of dementia and its impact, so they are confident in helping and supporting those with dementia, their family and carers.

We will work with the Dementia Friendly Keighley Community Group to enable the best possible awareness raising for staff and care for shoppers is delivered at all times. This will not only be for the direct center team but cascaded to our retailers as well, which in turn will raise awareness and generate a more dementia friendly community.

We will also look to create a designers guide to dementia friendly shopping centres’ which may then be used to help other centres’ to improve their facilities during construction and or refurbishments

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Time and availability of staff and tenants staff are the two main constraints, we will endeavor to ensure all of our staff are inspired to put what they learn during dementia awareness sessions into action.  We will ensure that all centre personnel are dementia Friends within 6-months of starting work at the Centre and will aim to have two dementia champions within the CM team to support this.

2. Actions

  • Raise Awareness of Dementia for all staff.

    We will encourage all of our staff to register as Dementia Friends and wear the badge when interacting with customers. This will raise awareness of the support available for people with dementia and their carers within the center.


    Being implemented
  • Promote Dementia Friendly and raise public awareness.

    We will update the website so that our customers become aware of the work we are doing to become a dementia friendly shopping centre and display the DFK and Dementia logo to show our support.

  • Improve Communications on Dementia.

    • We will communicate with all centre tenants via a memo to raise the profile of the scheme and encourage their involvement we will discuss it at tenant meetings and provide facilities for any tenant training.
    Being implemented
  • Title: Raise awareness of dementia amongst all Centre staff and tenants personnel.

    Description:   Work with volunteers from the Dementia Friendly Keighley group to enable monthly Dementia Friends sessions to be delivered for Airedale Shopping Centre staff, retail staff across the Centre and the general public.

    Being implemented
  • Title: Raise awareness of dementia issues & offer information & refer people to local support services.

    Description:      Work with the Dementia Friendly Keighley community group with support from Alzheimer’s Society to provide regular monthly drop in sessions within the centre, to provide information and support to people living with dementia and their carers.

    Being implemented
  • Title: Review the Centre to look at ways the environment and facilities could be made more dementia friendly and make changes where appropriate and possible.

    Description:    Ensure that the centre is as dementia friendly as possible. Ensuring that signage is clear. Future improvements will take dementia issues into consideration.