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Insane Logic

Insane Logic is the award winning Social Enterprise that’s dedicated to helping people learn to communicate. We have developed MyChoicePad, a language and communication development platform for mobile tablets. It has already helped over 75,000 children and adults across the UK with their communication difficulties in early years, mainstream and special schools and supported living environments.

15 May 2015
Care, Communication, Health, Local Authorities, Schools
Local Alliances:
Southwark Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We are currently exploring the impact of our Makaton-based communication software on the lives of people with Dementia. If our pilot research scheme has promising results we will champion the use of signs and symbols to reinforce communication and memory for people with Dementia on the National level.

Our mission is to empower people with communication difficulties to make their own choices and have an improved quality of life. We want to prioritise Dementia because we recognise the immense challenge it poses to us all.

Points 1-6 of the National Dementia Declaration are all enhanced by improving communication, decision-making and mutual understanding between people with Dementia and the people who support them. This is the area in which we feel we can make the most impact.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Dementia is a new area for us and there is not sufficient understanding of the issues around Dementia within the organisation. We think that appointing a Dementia Champion would be a great first step in correcting this. 

The Technology and Social Care sectors are not always as collaborative as they should be. That is why we have been working to bring them together through events like this: http://wayra.pickevent.com/e/healthcare

Member website


2. Actions

  • Appoint a Dementia Champion within Insane Logic

    Appoint a team member to attend training to become a Dementia friend and then pass on their experiences to the rest of the organisation. They will be responsible for driving the organisation Dementia strategy going forward.

    Being implemented
  • Forge better connections between technology and social care sectors

    We think that assistive technology has a signicant role to play in improving the quality of life for people with Dementia. To that end we have already started the process of forging better connections between our peers in the startup/tech sector and leaders in the care sector. 

    An example of this is our "Technology in Social Care: Innovation in Adversity" event we held on the 20th of April 2015.

  • Conduct research into how to empower people with Dementia through improved enhanced communication

    We have started a 12 weeks pilot which looks specifically at the impact of using Makaton signs and symbols, with our MyChoicePad app, on the communication behaviours of people with Dementia. We intend to carry our further research into how Makaton and digital communication aids can improve the quality of life of people with Dementia through improved communication and inclusive decision making.