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Boots Opticians - Bracknell

Our qualified optometrists provide eye health checks and visual correction by way of glasses and contact lenses. It is a safe environment for dementia sufferers to discuss their eye health needs.

7 June 2017
South East
Local Alliances:
Bracknell Forest Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We work on an appointment basis and would be able to offer longer appointment slots for dementia sufferers if needed.  The eye health checks are carried out in private rooms which allows the practitioner and the customer to have open communication without any interference or distractions.  Several of the team members have already become Dementia Friends and so have some understanding of the care needed.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Will encourage all the team to register as Dementia Friends, although this may be difficult due to time constraints of staff hours and turn over. 

Member website


2. Actions

  • Ensure the team briefed to understand there may be a need to extended appointment times for people with dementia.

    Understand the need to treat each person as an individual and assess the needs accordingly.

    Being implemented

    2017 - Second Quarter Update

    Ongoing Member Action

  • Encourage optometrists to complete further training in communication skills

    When optometrists complete their continuing education they can search for communication based learning.






    2017 - Second Quarter Update

    Ongoing Member Action

  • Dementia Friends

    Brief the staff on importance of understanding all our customers and providing a caring environment for them to feel safe and respected.

    Those that have not attended a Dementia Friends session to do so via online route.


    2015 - Second Quarter Update

    New memebr action.