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Bury Leisure Services (I WILL IF YOU WILL)

I Will If You Will (IWIYW), the campaign which helped more than 6,500 women and girls across Bury get moving, is set to continue thanks to £2million of National Lottery funding from Sport England. Piloted in Bury since September 2013, the first phase of IWIYW has tested what helps create a shift in attitude towards sport and physical activity, and what encourages more women and girls to be more active, more often. Delivered by Bury Council with support from local sports providers, community groups, businesses and volunteer champions, the innovative behavioral change pilot has so far delivered nearly 25,000 activity sessions and awarded almost £35,000 of funding to local groups. Activities from aqua aerobics, belrobics and Piloxing, to jog groups, swimming, netball and Zumba have been offered to women throughout Bury at venues across the borough.

7 October 2015
North West
Local Alliances:
Bury Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We aim to provide services for people with dementia and their carers in Bury which will enhance a sense of belonging and of being a valued part of family, community and civic life in Bury which will enhance my physical and mental wellbeing by being able to access a wide range of leisure options and opportunities for support that suits every ones needs.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

  • Staff awareness of dementia
  • Creating the right environment that is suitable for people with dementia
  • Knowing the community we are targeting and tailoring the marketing appropriately
  • Sharing best practice, key learning areas and challenges encountered

2. Actions

  • Improve the Skills and knowledge of dementia of the `I Will if you will `Workforce'

    We will improve the skills of the dementia care workforce by accessing a range of high quality education programmes to staff across the leisure services. From all staff become a dementia friend to some staff to become a dementia friends champion.

  • Support local dementia groups and create leisure opportunities for people with dementia and their carers

    To attend the local dementia community services (dementia cafes, singing for the brain, dementia awareness event events) and dementia action alliance meetings to gain more awareness and support people’s and communities need. In finding out the needs of those with dementia so that the IWIYW team can develop and adapt the leisure service in response to feedback from people with dementia/carers and create options available to suit their needs i.e. Tea Dance/ Walking group.

  • Dementia Awareness weeks 2015

    To promote and support dementia awareness week and the Clarence park dementia community event on the 22nd May 2015 by: 

    • Having a instructor and ranger for the walks and bellarobics
    • Managing the registration and promotional of physical activities
    • Managing the `wheels for all’ bikes
    • Providing marketing/PR for the event
    • Ensuring the walks and environment (signage) is dementia friendly.