Asda Wolverhampton

Asda has a proud history of supporting the local communities we serve. This focus defines the way we work and the way we do business. It not only helps us do a better job as a business, it is also the right thing to do. We believe as a company in saving people money, but equally in that we help them live better.

23 August 2017
West Midlands
Local Alliances:
Wolverhampton Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

At Asda our primary objective is to widen the awareness of dementia within the local community that we serve.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

At Asda Wolverhampton, our colleagues and customers have embraced the work we have carried out over the last two years. The momentum has continued to gather pace as we connect with more and more people.

Member website

2. Actions

  • Train our colleagues to become Dementia Friends

    1. Hold workshops instore with Jane James (Alzheimer's Society Information Worker) to upskill as many colleagues as we can. Target 50 colleagues by the end of 2015.


    2015 - Second Quarter Update

    New member

  • Driving Dementia Awareness within the wider community

    1. Support Dementia Awareness Week for the second year running, by conducting an awareness day at the front of the store. Engaging our customers in informative conversation about Dementia and distributing information leaflets.



    2015 - Second Quarter Update

    New member

  • Supporting Carers and people with Dementia in the community

    1. Community Colleagues (Liz Richardson and Maureen Higginson) to visit the local Dementia Cafes, providing refreshments and support at each cafe.

    2. Visit at least 3 cafes across our diverse community on at least 2 occasions through 2015.

    3. Cafes visited so far....  Bantock House, Bert Williams Leisure Center.


    Being implemented

    2015 - Second Quarter Update

    New member