What are cookies?

Our site uses cookies. A cookie is a small text marker stored on your computer that enables us to track the use of our website. We use cookies to help us understand what our users' interests and preferences are to ensure the website is as user friendly as possible.

This site only uses cookies in order to provide a service to visitors. No personal data is stored in cookies and cookies are not used in order to provide advertising. Cookies are used for the following purposes:

Learn more about cookies on aboutcookies.org

If you have any concerns about the processing of your personal data by the Dementia Action Alliance, please contact the Secretariat, c/o Alzheimer's Society, 43-44 Crutched Friars, London, EC3N 2AE.

Accept and continue

Age UK East Sussex

Age UK East Sussex is a local charity working to enhance the quality of life for older people across East Sussex. The charity supports approx. 12,000 people/year through a number of services including Information and Advice, Day Opportunities, Home from Hospital, Take Home and Settle, Healthy Living Clubs, Footcare, a scams prevention service, 123 Befriending Service, Shops, Warehouses and House Clearances. It holds quality standard ISO9001, Investing in Volunteers, Positive about Disability, the Advice Quality Standard and Age UK’s Organisational Quality Standard.

3 February 2016
South East
Care, Retail, Voluntary Sector
Local Alliances:
Bexhill Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Age UK East Sussex has signed up to the national Age UK Dementia Friendly initiative.  As part of this we have developed an action plan to address the seven outcomes that the DAA is seeking to achieve for people living with dementia and their carers.   We are committed to providing training at an appropriate level for all frontline and back office staff and this is well under way.   Staff and volunteers working directly with clients with dementia have identified objectives each year to improve our procedures and responses eg improved individual reviews with clients and their carers, an improved dementia friendly environment in day centres, better communication strategies, better active listening to clients to capture their views and wishes with regard to their care and support etc.  As an organisation which works closely with a range of statutory and voluntary organisations across the county we are in a prime position to raise awareness of the needs of people with dementia and also to improve the provision of appropriate services for them.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

The training requirement is significant for approx. 70 staff and over 200 volunteers and needs to be delivered in a variety of ways. Some staff require a basic induction in dementia in order to understand the condition and raise their awareness of its prevalence whilst other staff need to acquire a range of skills to work in the frontline with people with dementia.  Care staff working in our community clubs and hoem from hospital services, active befriending services have high levels of skill and are able to accommodate a wide range of need.  

Member website


2. Actions

  • To ensure trustees are fully aware and engaged with the strategic goal of making the organisation dementia friendly

    Review how people living with dementia are heard on the trustee board and explore engagement options such as an information session, dementia champion, activist on the board. 

  • Increase accessibility of the feedback process

    Re-design individual service reviews/evaluation feedback to be dementia friendly and engage differently with these service users to better listen and understand their needs. 

  • Increase engagement with people living with dementia

    Listen and engage more specifically with people living with dementia, both existing and future service users, individually and in small groups.

  • Staff training

    Commit to all staff being dementia trained in basic dementia awareness and communications, with additional training about good decision making. 

  • Increase awareness of support offered by AUKES

    Position Age UK East Sussex as a dementia focused organisation and a leader in the provision of support at a local level.

  • Staff and volunteer engagement

    Involve and engage staff and volunteers, existing and new (e.g. new marketing person) in sharing the workload for this programme. 

  • Input from people with dementia and carers

    Capture the viewpoints of people with dementia and family carers on film (for various subsequent uses locally) with volunteer filmaker.

    Initial Scoping
  • Support carers of clients with dementia.

    Reaching out to carers. Eg, Inclusion of Age UK guides 'Caring for someone with dementia' and 'Living with dementia' each new client pack.