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Bromsgrove District Council

The District Council provides high quality and good value services to meet the needs of the area's residents and businesses. We work to the following six strategic purposes: Help me Live my Life independently; Keep my place safe and looking good; Help me to be financially independent; help me find somewhere to live in my locality; provide me with good things to see, do and visit; and help me run a successful business. We also work in partnership with other public and private organisations such as the police, health services, businesses and community representatives to plan, support, encourage or manage other services including services provided on our behalf.

26 October 2016
West Midlands
Local Authorities
Local Alliances:
Redditch and Bromsgrove Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We deal with customers on the telephone, face to face at front of house contact points including the Council House, the Customer Service Centre and Bromsgrove Shopmobility. We also deal with customers’ requests and needs through the Council’s website. 

It is important that our staff are responsive to the needs of all our customers.  We want our staff to understand dementia in order to be able to provide the best service possible to residents/ visitors with dementia and to their carer’s, families and support networks.

As well as delivering direct services we work in partnership with other local organisations on a range of projects and have knowledge of other services delivered in our area that could be of benefit to residents with dementia and to their carer’s. We can therefore act as a useful signpost to other service providers. 

We can also encourage our key partners in the District to be aware of the growing numbers of dementia sufferers in our District and to consider how they can improve the services they offer.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

We recognise that we need to identify the right level, content and type of training for all our staff prioritising those most likely to deal with people with dementia on a day to day basis.

We have an ongoing commitment to providing training to all meet customer needs and in particular focusing on all areas of equality especially disability encompassing impairments such as dementia.

We recognise that in order to achieve outcomes we need to make an on-going commitment to training so that normal turnover of staff does not reduce key skills within the workforce.

Member website


2. Actions

  • Hold events to promote awareness of Dementia

    Event’s will be designed to raise awareness of Dementia with the general public and other agencies/organisations in Bromsgrove; to promote positive activities for people and links with appropriate supporting organisations and services such as The Bromsgrove Forum for Older People, Age UK Bromsgrove.

    Starting “Park Walk’s” for those with Dementia, training for walkers in March 2015, with walks to start following the training.  

    Being implemented

    2016 - Fourth Quarter Update

    We continue to design a variety of events to raise awareness of Dementia with other agencies and partners in Bromsgrove, including awareness sessions at a variety of venues

    Our Park Walks are established and programmed to continue.. .

  • Develop training and briefing sessions for all staff

     Mental Health Awareness training sessions are being rolled out for all frontline staff in March and April 2015.  This will cover a wide range of mental health issues and dementia.  We are in the process of developing a plan to roll out the Dementia Friends sessions to as many staff as possible over the next six months to raise their awareness of the challenges faced by those living with dementia.

    We will continue with Dementia Friend Champion sessions and open these up to local partners.

    Being implemented

    2016 - Fourth Quarter Update

    Mental Health Awareness sessions now form part of Bromsgrove District Training and Development Plan, and is provided for all staff.

    Dementia Friend sessions proved successful and will continue to be offered.

    Time to Talk drop ins established and regularly held in all Council Offices, providing a time for staff to talk about any issues, problems they are facing, at these sessions there is also the opportunity for staff to try out a variety of relaxation session for example hand massage, ping pong.


  • Activities through Sport and Leisure to promote independence and well being

    Instructors at Sports centres working with individuals; with the aim through personalised training to build confidence and familiarity to enable community members affected by dementia to independently visit and use the facilities.

    “Park Walks” for those with Dementia, training for walkers in March 2015, with walks to start following the training.

    Plan and promote activities which are suitable for people with dementia, small group activities where places arelimited to ensure participants are looked after.

    Being implemented

    2016 - Fourth Quarter Update

    We continue to offer sports and leisure facilities and classes suitable for those with Dementia.

    Inclusive activities are organised  and promoted

    Park Walks now established and will continue.

    Work with people with Dementia to ensure that their needs are met at sessions.


  • International Older People’s Day

    The Older Persons Sub Group of the Balanced Communities Theme Group Group of the Bromsgrove Partnership organises an annual event in October in recognition of International Older People’s Day to promote postive messages to all sections of the community and encourage activities and involvement in all spheres of life by people aged 50 and over.

    Being implemented

    2016 - Fourth Quarter Update

    The Older Person Sub group continues to organise annual events in recognition of International Older Peoples Day.

    We arrange activities and events during Dementia Awareness Wek held in October annually, and use this week to promote Dementia Awareness to all staff, by displaying posters, information through our intranet  at work.  


  • Dementia Friendly Council Premises

    Carry out an access audit in all council buildings, invite people with dementia to take part in these audits with the aim to improve accessibility for people with dementia.

    Scheduled March to May  2015.

    Being implemented

    2016 - Fourth Quarter Update

    This action was started however the Council moved to new premises in December 2015, and this action will be ongoing in the new offices.

    This building is shared with Library services and Job Centre so we will all be working together to achieve this action.