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Plymouth & Devon Chamber of Commerce

The Plymouth Chamber of Commerce is a membership organisation whose aim is to ensure of its members get the most out of being part of a proactive business organisation. The purpose is to lead the private sector, improving the business environment for Plymouth and Southwest Peninsula economy.

8 June 2015
South West
Membership Organisations
Local Alliances:
Plymouth Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

The key areas our organisation will follow is to raise staff awareness - by doing this they will complete the dementia online tool which will improve their skills - all of our staff are customer facing - by raising their awareness the customer experience will be improved.

A member of staff will  be appointed as a dementia friends champion - already attending dementia southwest steering group meeting. By acting as a champion and sitting on the steering group this raises further awareness and support for the staff in enhancing the customer experience. Members that require further training can seek further advice for the us (me Clare Elliott) to come to their team meetings and give briefings.

As a membership organisation we will actively promote at all future events the support we give to dementia. Encourage businesses to actively seek further advice and guidance for their own companies - increasing their awareness.

As part of the Better Together Project - we will actively promote the dementia activities to all local businesses - and across the wider region of the south west through our affiliate membership.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Our members may require further advice and guidance in gaining the awareness to dementia - therefore there could be a training requirement that we put forward to the Dementia Action Alliance team.

2. Actions

  • Raising staff awareness - enhancing the customer experience

    All staff we complete the dementia awareness online training -  this improve the customer service - all our staff are customer facing and have no prior knowledge/understanding of dementia.


    2015 - First Quarter Update

    Update on staff's completion of online training and check understanding

  • Appoint Dementia Friends Champion

    Clare Elliott - who is the project manager part of Better Together and Plymouth Chamber will be the desingated person to become the Champion.

    As a membership organisation - this gives our members opportunity for Clare to attend their team meetings to raise awareness.

  • Raising Business awareness

    As a membership organisation - we organise over 80 events a year, with over 50-60 businesses attending at anyone event. By our promotional activity in raising awareness at the events and showing our we has organisation support dementia this will increase the further awareness across the business sector.