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Chelmsford City Council

The City of Chelmsford is situated in the heart of Essex covering 130 square miles and has a population of 170,300. Chelmsford City Council is committed to working with partner organisations to make Chelmsford a Dementia Friendly Community. The vision is to promote awareness to the local community and to recognise and embrace the challenges a life with dementia presents, thus enabling people with dementia to be understood and continue to contribute to community life.

20 February 2019
East of England
Local Authorities
Local Alliances:
Pan Essex Dementia Action Alliance , Chelmsford Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Chelmsford City Council strives to improve the quality of life for all residents and is committed to working to make Chelmsford a dementia friendly community. 

As the population gets older, work around dementia and other age related conditions will become more important to the Council, businesses and residents alike.  The work will enable us to start addressing the issues of dementia with our partners in a meaningful and structured way. 

Chelmsford City Council is leading on the work to formulise the work around making Chelmsford dementia friendly and has established a steering group.  This multi-agency group is made up of professionals working within the field of dementia and has developed an action plan detailing a range of initiatives.  The group is working to develop projects and initiatives to raise awareness of dementia to the community, including businesses, retailers and members of the public and also to encourage people to live well with dementia.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Putting dementia at the forefront of organisations priorities who may be facing tightened resources.Ensuring buy in from organisations who may have differing priorities.Reducing the stigma associated with dementia.To make use of limited resources.

Member website


2. Actions

  • Facilitate the development of Dementia Friendly Communities

    Chelmsford City Council will continue to facilitate the development of the work around making Chelmsford a dementia friendly community.

  • Working to make Chelmsford City Council a dementia friendly workplace

    Promotion of the Dementia Friends programme to the workforce of Chelmsford City Council, in particular those with a public facing role.  We will also promote the Dementia Champion programme and encourage at least one person to sign up as a champion from each directorate. 

  • Work with external organisations to promote the Dementia Friends programme

    We will promote the Dementia Friends programme externally to organisations in Chelmsford.  This will be focused to include local businesses and retailers and also members of the public.

  • Extend the Keep Safe scheme and promote to people with dementia

    The Keep Safe scheme is an established project in Chelmsford and is widely recognised across Essex as being a scheme to assist vulnerable people. By actively promoting the scheme to people with dementia and their carers, the aim is to ensure that people can lead an independant life for as long as possible with support where necessary. It is hoped that this will result in increased confidence for both people with dementia and their carers and an improved perception of wellbeing and reassurance.