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Waitrose Dibden

Waitrose is food retail chain, partnered with John Lewis, which specialises in championing british food, living well, treating people fairly, treading lightly and getting involved with the community. The Waitrose way is all about treating our farmers fairly, knowing where our food has come from and what it contains. Since 2008, the community matters scheme has donated £14 million to various local charities.

16 March 2015
South East
Local Alliances:
Hampshire Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Waitrose will aim to provide a better shopping experience for individuals living with dementia and their carers, our partners will be wearing 'Dementia Friends' badges, which is a logo recognised by carers and people living with dementia. People with dementia and carers will be aware that our branch is dementia friendly, by the logo outside the shop and the badges, and they will understand that partners will be more than happy to give any assistance they can. 

Partners will attend the information sessions, which have been adapted to teach customer facing staff how to support customers living with dementia. 

Dibden Waitrose will also get involved with the local Hythe Dementia Action Group, which runs a support group for people with dementia and their carers, so we will make sure that people are aware that there are support groups around. 

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

It is difficult to reach every partner, therefore there will be some who are not dementia friendly, however this is ok because, with the amount that are taking part, there is likely to be atleast one dementia friend on the shopfloor at any given time. 

It is also difficult for partners, people living with dementia and carers, when the shop is busy, for example a saturday morning. However, the branch will work to handle this difficulty.

 To help overcome challenges, Waitrose will also have any new members of staff take part in the dementia awareness course, to create more awareness within the branch. 

2. Actions

  • To help raise awareness for dementia in our local community.

    We will work alongside Hythe Dementia Friendly Group to promote dementia awareness in our local village, we will help in getting other local organisations to join the Hampshire Action Alliance and become dementia Friends. We will do this by holding information sessions, run by dementia champions, in our branch. We will help to create a dementia friendly community in Hythe. 

    Being implemented
  • We will aim to support people living with dementia and their carers.

    We will aim to support people living with dementia and their carers, we will be doing this by making sure they are aware that our partners are dementia friends. They will know this  by the badges that partners will be wearing and also by the Forget me not that will be in our window. We will aim to help if there are any difficulties while they are shopping, we will make them aware of the quietest times of the week and suggest that they will have a better shopping experience to come at those times. We will also encourage them to attend the local library for the drop in support group session for people living with dementia and their carers. 

    Being implemented
  • To continue to encourage newly recruited partners to become 'Dementia Friends'

    When new partners start, we will implement the dementia friends information sessions as part of their new starters training. Each year this is about 11 or 12 new partners, so we will continue to keep the information sessions going for new partners and also any old partners that wish to get involved.

    We will also have another dementia champion, from waitrose, take part in the training day so that they can also run information sessions. 

    Being implemented