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Staffordshire Fire and Rescue Service

To serve and protect the community and local businesses through prevention and protection methods and provide a response to emergencies across the County of Staffordshire. To understand and educate our communities, businesses and partners, raising awareness about fire and road safety, the risks they face, reducing fires and mitigating the economic impact of fire.

15 February 2017
West Midlands
Emergency Services Sector
Local Alliances:
Staffordshire and Stoke-on-Trent Dementia Action Alliance, Tamworth Dementia Friendly Community

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

It is the vision of Staffordshire Fire and Rescue Service to make Staffordshire the safest place to be.  We do this by focusing on the following priorities:

Understanding our communities and current or emerging risks, to prioritise efforts on those who are most vulnerable. Understanding our businesses and partners, and the most important issues within our communities, to improve quality of life through a high quality service. Educating local communities and businesses to help prevent dangerous situations before they arise. Ensuring we provide safe and effective prevention, protection and response arrangements, keeping the community safe.

Staffordshire Fire and Rescue Service supports the Prime Minister's Challenge and works with partners and external agencies to build dementia-friendly communities.  This is done through our 'Prevention and Protection' and 'Home Safety and Community Wellbeing' Strategies and incudes:Raising awareness of dementia within the organisation and providing information to staff, so they are equipped to deal with people living with dementia both in the community and at work.Providing a bespoke 'Home Fire Risk Check' service to members of public to provide advice and guidance about fire safety in the home.Providing assistive technology to enable people to safely live longer in their own homes.Sign-posting to, and providing information about, other Services e.g. Alzheimer's Society.Ensuring adequate internal systems are in place to record and analyse information about the number of people living with dementia, who we come into contact with.Reviewing our buildings with a view to becoming as dementia-friendly as possible.Supporting initiatives and pilots in conjunction with partners; e.g. working with pharmacies to promote fire safety messages and the Home Fire Risk Check service to those collecting prescriptions for people with dementia.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Emphasising the links to all levels of the organisation between dementia and an increased risk of fire, alongside other vulnerabilities, and the potential significant impact due to an increasing ageing population.

Overcoming any stigma attached to the subject to encourage people to discuss this freely and where appropriate share experiences.

Ensuring there are adequate resources to cascade training to all members of the organisation in the form of Dementia Champions.

2. Actions

  • Roll out Dementia Friends Awareness Sessions.

    Offer sessions across the whole service, to encourage as many members as possible to become Dementia Friends. Achieve this through the training of FRS staff or volunteers to become Dementia Champions and deliver the awareness sessions in-house.


    2016 - Third Quarter Update

    New action

  • Taking an active role in encouraging partners and local groups to create dementia-friendly communities

    May 2016 -

    Support local groups and activities arranged by partners (e.g. Approach) for people with dementia and their carers, during Dementia Awareness Week, across the County. 

    Sept 2016 -

    Attend and support the ‘Dementia Friendly Hednesford’ event and all other similar events Attend events and hold stalls across the County jointly with partners for the Community Wellbeing Week (September 2016) Work with the Local Pharmacy Committees and pharmacies across the County to expand the Pharmacy Pilot; targeting those who collect dementia medication.


    2016 - Second Quarter Update

    A Dementia Steering Group has been set up for the Service and had produced a number of internal actions including:

    Roll out of Dementia Friends Awareness Sessions to our Wellbeing Champions.

    Organising joint event at Staffordshire Place (Staffs County Council, Staffs FRS and Staffs Police) during Dementia Awareness Week.

    Organising Dementia Champions training with the Alzheimer's Society.

    Updating our internal AA system to enable more accurate data collection.

    Regular updates and inclusions by the Communications Team into internal news bulletins, to cascade information to the organisation about ingoing work.

    Organise Dementia Friends awareness sessions for staff at HQ during Dementia Awareness Week.

  • Raise awareness and the profile of dementia amongst employees.

    Support the wellbeing of employees, both at work and at home when coming into contact with dementia through service users, friends or family.  Improve the service we provide to this vulnerable group by equipping employees with the knowledge, skills and referral pathways to use when delivering Home Fire Risk Checks or at operational incidents.

    Being implemented

    2015 - Second Quarter Update

    Dementia Friends Awareness sessions have been delivered to approximately 70 staff to date. This will be rolled out to all staff across the organisation - aim to complete this over the next 9 months (May 2016).

    3 staff will be trained as 'Dementia Champions' for the Service in September 2015, through Alzheimer's Society. They will then roll out Dementia Friends Awareness sessions to staff.

  • Promote the Dementia Friends initiative during the Staffs FRS Community Wellbeing Week 26-30 September 2016.

    Throughout planned activities during the day, where possible, try to start a conversation about dementia, or encourage service users/members of the public to become Dementia Friends, to learn more about dementia and to help towards building a dementia-friendly community.

    Build on the work (inc. media/marketing) around the events held and attended during Dementia Awareness Week in May 2016.

    Being implemented
  • Undertake a review of Staffordshire FRS buildings to identify potential changes/adaptations, with a view to making them Dementia-Friendly.

    Suggestions for minor alterations to buildings to be raised by Service Delivery Groups (Stations), with the Service Property and Logistics Manager. Larger changes requiring discussion and approval from Cofely.

  • Production of marketing materials for use at events or on Stations.

    Design and produce materials such as banners and disseminate as required.
    Initial Scoping