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The Alzheimer’s Show

The UK’s only conference and exhibition dedicated to dementia. The event aims to provide practical advice, information and help to those living with dementia, their families, carers and care professionals. In 2015 the event will run 5-6 June at Olympia, London.

10 February 2016
Care, Communication

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

The Alzheimer's Show is the UK's only exhibition and conference dedicated to people living with dementia, their carers and families as well as professionals dealing with dementia on a daily basis. Since launching in 2013, The Alzheimer's Show has attracted nearly 5,000 carers, care professionals, family and friends looking for the very best and latest information, products and services to help those living with dementia. The aim of the show is to be a high profile event that raises awareness and understanding of dementia and helps visitors find the practical help and solutions that make life with dementia that bit easier. In 2014, The Alzheimer's Show took place in two locations - Olympia, London and EventCity, Manchester to offer more visitors immediate access to hear experts, keynote speakers and individuals with dementia speak in a full conference programme, put questions to the 'Question Time' panels, take part in Practical Activity Workshops, have a free 1-2-1 with Admiral Nurses, listen to fellow carers and meet over 100 suppliers of products and services including residential and home care, telecare, legal, financial, charity, home improvements, entertainment, cognitive therapies, equipment and assistive technology. The Alzheimer's Show is actively supported by Alzheimer's Society, Alzheimer's Research UK and Dementia UK, all of whom help visitors find out more their services. The show also has the support of the Prime Minister David Cameron, Care Services Minister Norman Lamb and Professor Burns, the National Clinical Director for Dementia.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

To ensure a wide and varied exhibitor list of leading businesses and organisations within the dementia and dementia care sector. To continue to work with all the leading organisations - Alzheimer's Society, Alzheimer's Research UK, Dementia UK, DAA and CC2A to provide the dementia community with up to date news, resources and information. To develop a conference programme that addresses the key issues and topics relevant to our visitors. To develop new and interesting show features that meet the needs of our visitors and the dementia community. To create awareness of the event to the widest possible public and professional audience.

Member contacts


Member website


2. Actions

  • Informative Conference Programme 2016

    Our supporting organisations and individual have a wealth of experts who have made themselves available to speak at the event. We aim to deliver an inclusive and informative conference programme with a range of speakers covering policy to practical solutions.


    2015 - Third Quarter Update

    Following a successful conference programme at the 2015 event, we are now planning for 2016. We have already used social media to engage with our audience to find out what they want tp hear about at the show. Resources for children has been a popular request.

  • To create greater accessibility to The Alzheimer's Show

    To allow as many people who would benefit from attending the event to come to it. This entails selecting venues and locations in the UK that are accessible and also investigating different channels of delivery e.g webinars, an enhanced web site and online activity.


    2015 - Third Quarter Update

    The Alzheimer's Show ran at Olympia, London in 2015. The plan is to return to Olympia in 2016 and also to a second venue in the North of England. This will be announced later this year.

    2014 - Second Quarter Update

    In 2014 the show ran in two locations, Olympia London which attracted over 2,000 visitors. A second venue was chosen in Manchester for the community in the North West. This event was well received and attracted over 1,000 visitors.

  • Visitor and Exhibitor Feedback

    At the event we will be asking visitors and exhibitors for their feedback. This will help inform planning for future shows.

  • Building awareness of The Alzheimer's Show

    Our objective is to create interest and awareness to the wider public and professional audience of those living with dementia, their carers and professional care workers. We aim to achieve this through a range of marketing and communication tools including advertising, e-marketing, digital and social media and the partnerships we have with our supporters. This has gone some way to pushing the message out but we need to ensure that we continue to find effective ways to reach our audience, to ensure that those who would benefit from coming hear about the event.


    2015 - Second Quarter Update

    A wide ranging marketing plan incorporating support from Alzheimer's Scoeity, Alzheimer's Research UK and Dementia UK alongside partner organisations, advertising, PR and social media has gone some way towards promoting the event to the professional and public audiences. Further work needs to be done to spread the message further and engage with family carers who would benefit from coming along and finding out about the products, services, help and advice available at the show.

    2012 - Third Quarter Update

    In progress.

  • Planning for The Alzheimer's Show 2015

    Following two events in 2014, we are now planning the London event for  5-6 June 2015 and confirming details for a second event in the North.

    We are working closely with our supporting organisations to develop a first class conference programme covering the topics our visitors have asked to hear about. We are also assessing new features and formats for the shows.


    2015 - Second Quarter Update

    The Alzheimer's Show 2015 ran 5-6 June at Olympia London. The event was attended by over 2,000 public and professionals carers and over 60 exhibitors. The event had a full conference programme with over 80 speakers which was well attended and received by the visitors as well as practical activities for visitors to take part in and a Quiet Room for those with dementia and their carers. On average visitors spent over 4 hours at the show and a significant number came over both days.