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ASDA Supermarket Huddersfield

Asda Huddersfield is part of a national chain of supermarket stores and employs over 100 local people who aim to deliver an excellent service and shopping experience to customers. Asda work in the local community too, supporting local charities and schools near to the supermarket, with gifts in kind as well as colleague volunteering.

24 February 2015
Yorkshire and Humber
Local Alliances:
Kirklees Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Asda Huddersfield link with many community organisations that support vulnerable adults, these include; Mencap “Safe Places” scheme, this has resulted in  frontline staff receiving training in how to help and support vulnerable people with learning difficulties. 

Every “Yorkshire Day” in August, the Community Colleague organises a community day, participants have included a dementia charity who had a stand and promoted awareness of dementia and their activities to customers.

The  Community Colleague takes every opportunity to support local organisations and charities, including ones working with dementia, for example by allowing bag packing to raise funds, getting involved in practical ways of helping or in donations of goods to help the charity. There is also the “Chosen by You” initiative which allows charities to have a chance of winning cash.

The store can help build awareness of dementia and how to help those living with the condition, amongst both colleagues and customers, by providing them with knowledge and understanding through training and other communications such as posters and information in store.   

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Raising awareness of dementia is an ongoing topic which takes time to empower staff to have knowledge and understanding of the condition. Some people are aware of dementia and the impact and know more about it than others, so tailoring advice and support is not always easy. Resource management can be an issue, finding time to commit to training everyone in store can be difficult when it is important to maximise the number of colleagues on the shop floor at all times.   

Member website


2. Actions

  • Improving understanding amongst colleagues

    The Community Colleague to discuss awareness sessions with store management and the possibility of these being run in the staffroom on a “drop in” basis, supported by the Kirklees Dementia Action Alliance. Keep actions simple, eg colleagues to look out for and support customers looking confused, lost and disorientated, having a quiet area to talk to them and offering practical assistance such as contacting relatives or telephoning for a taxi.  

  • Continued community support

    The Community Colleague to continue targeting support around fundraising, volunteering and “Chosen by You” as dementia charities whenever there is the opportunity to do so.