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Waitrose Southend-on-Sea

The John Lewis Partnership's 90,000 Partners own the leading UK retail businesses - John Lewis and Waitrose. Our founder's vision of a successful business powered by its people and its principles defines our unique company today. The profits and benefits created by our success are shared by all our Partners.

19 July 2018
East of England
Local Alliances:
Southend, Castle Point and Rochford District Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

As a National Company we pride ourselves on offering the highest levels of service for all our customers and tailor our service where possible to meet their individual needs.

In our Southend store we want to echo the above statement.  We aim to provide exceptional customer service by providing care and support to our customers living with dementia.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

To protect the Waitrose and John Lewis brand and the consistency of presentation across our branches, we are limited in changes we can make to the physical appearance of our branch.


Member contacts


Member website


2. Actions

  • Making the community aware we are a Dementia friendly store

    Once a number of Partners have attended a Dementia Friend sessions, we would like to publicise to the community we have become a Dementia friendly environment.

    This may include: sessions open to the public held in our restaurant


    2018 - Second Quarter Update

    We would like to have a window sticker that showed our customers we are a dementia Friendly store. We would need to seek permission to do so. We will establish who we can ask and see if the Partnership would agree to this action. 

    2017 - Second Quarter Update

    For Dementia Awareness week we used the opportunity to publicise to our customers what activities have taken place within the year to support being a dementia friendly environment. We used notice boards with facts, quotes, pictures and handing out balloons and spending the time talking to our customers about what we have done in branch. 

    2016 - Third Quarter Update

    "Our aim is for all core branches to be signed up to Dementia Friends by the end of the 2016 trading year" Some exciting news!

    2016 - Third Quarter Update

    Enquire about dementia friendly car park spaces within our stores. 

    Enquire whether we have permission to display the forget me not flower within store. 

    2016 - Second Quarter Update

    We have done all we can within our own quarters. We have held dementia friend sessions for our Partner's and invited their friends and families. We have come to a point where the up take on these sessions is now limited. We see this objective as completed. At the next SDAA meeting we will ask if there are any groups you would like to hold dementia friend sessions for using our facilities. 

    2016 - First Quarter Update

    We have held a couple of Dementia friend sessions for our Partner's families to attend. We plan to continue with these until the interest dries up. Once we are satisified we have exhausted this avenue then we would like to research the posibiity of holding dementia friends sessions for the public. 

    2015 - First Quarter Update

    As Partner's we can now be recognised as Dementia Friends as we are able to wear the badge as part of our business dress. 

  • Support local businesses and Community

    We can support the local community by providing our Training room as a venue for Dementia Friend sessions to be held.


    2016 - Second Quarter Update

    The training room we can offer as a one off, so although we can arrange to use the training room it shouldn't be an ongoing arrangement. 

    2016 - First Quarter Update

    We have the guidlines on using our availble space for the public, we are pleased with the guidelines but have a futher couple of questions to be answered at this point. 

    2015 - Third Quarter Update

    We are investigating / checking procedures with allowing the public to use our training room. We could potentially use our demonstration studio, if the training room is not ideal.