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Rowlands Pharmacy - Clayton

Community pharmacists were known in the past as chemists. Like GPs, community pharmacists are part of the NHS family. Every day about 1.6 million people visit a pharmacy in England. Community pharmacies are situated in high street locations, in neighbourhood centres, in supermarkets and in the heart of the most deprived communities. Many are open long hours when other health care professionals are unavailable. There are several different types and sizes of community pharmacies ranging from the large chains with shops on every High Street or in edge of town supermarkets, to small individually owned pharmacies in small communities in the suburbs and often in deprived areas or rural settings. The traditional role of the community pharmacist as the healthcare professional who dispenses prescriptions written by doctors has changed. In recent years community pharmacists have been developing clinical services in addition to the traditional dispensing role to allow better integration and team working with the rest of the NHS.

22 January 2015
Yorkshire and Humber
Health, Pharmaceutical
Local Alliances:
Bradford District Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Long term staff providing a familiar face and a listening ear, combined with good patient knowledge and family history.

Familiar layout in the shop with minimal changes.

Able to contact/ communicate easily with GPs and other healthcare staff.

Repeat instructions slowly; if necessary move to a quieter area e.g, consultation room to make sure the person understands.

Be prepared to contact a family member/ friend if patient is lost or anxious.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Time, staffing levels, locum staff - unfamiliar faces.

Staff training and perceptions

Dealing patiently and kindly with patients who become aggressive if their expectations are different from reality - e.g, a prescription which they think has been ordered has not been requested.

2. Actions

  • Premises

    To keep basic layout of the shop as it has always been, to maintain familiarity with the environment and to encourage all customers with concerns or who are anxious to use the consulting room for conversations as this is a familiar environment.

  • Staff and team development

    All staff members have had dementia awareness training 'in-house' and most have attended an evening training course. We are aware of any regular customers who live with dementia and take care to make sure they are OK and understand any instructions.

  • Optimising Medicines and patient support

    Checking understanding and adherence to medication regimes and alerting GPs if there is a problem.

    Offering compliance with delivery service where appropriate and monitoring requests for repeat prescriptions.

    Monitoring purhcases of OTC medicines and involving carers in reviews or discussions.

  • Carers

    Making carers aware that they can come to us for help and advice with or without the patient.

    Signposting to other services if necessary.

  • Linking to local communities

    Highlighting services at Healthy Living events and discussing 'global' approach to care.

    Building links locally with the Dementia Action Alliance and the local branch of Alzheimer's Society.