What are cookies?

Our site uses cookies. A cookie is a small text marker stored on your computer that enables us to track the use of our website. We use cookies to help us understand what our users' interests and preferences are to ensure the website is as user friendly as possible.

This site only uses cookies in order to provide a service to visitors. No personal data is stored in cookies and cookies are not used in order to provide advertising. Cookies are used for the following purposes:

Learn more about cookies on aboutcookies.org

If you have any concerns about the processing of your personal data by the Dementia Action Alliance, please contact the Secretariat, c/o Alzheimer's Society, 43-44 Crutched Friars, London, EC3N 2AE.

Accept and continue

Bracknell Forest Council

Bracknell Forest Council is a unitary authority, which means that we have responsibility for all the services provided by government in the borough. The borough’s population is 116,567. In order to achieve the best possible services for our residents at the lowest cost, we work closely with other local agencies such as the police, fire service, health providers, voluntary organisations and private businesses. The council has six priorities: • A town centre fit for the 21st century • Protecting and enhancing our environment • Promoting health and achievement • Creating a borough where people are safe and feel safe • Sustaining economic prosperity • Value for money Bracknell Forest Council’s vision is "to make Bracknell Forest a place where all people can thrive; living, learning and working in a clean, safe and healthy environment." At June 2013, POPPI data indicates that there were 1,062 people aged over 65 living with dementia in Bracknell Forest. Over 50% of people living with dementia in Bracknell Forest have a formal diagnosis which is significantly higher than the national average.

6 December 2017
South East
Local Authorities
Local Alliances:
Bracknell Forest Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

The Bracknell Forest Joint Commissioning Strategy for People with Dementia 2014 – 2019 was launched in January 2014 following a 12-week consultation period with local people living with dementia, and their carers. This takes account of the needs of people with dementia and their carers, and responds to the priorities identified within the Bracknell Forest Health and Wellbeing Strategy “Seamless Health”, national policy, and current best practice in line with national and local research.


The strategy outlines the following 13 local priority areas:

•          Better dementia knowledge and awareness

•          Improved information and advice

•          Improved support for carers

•          Personalised support and independent living

•          A dementia friendly town centre

•          Early diagnosis and intervention

•          Integrated health and social care services

•          More accessible transport

•          Improved support in care homes

•          More dementia aware GP services

•          Improved support for people with dementia in hospital

•          Specialist support and services for people with dementia

•          Younger people with dementia

The Bracknell Forest Dementia Partnership Board is responsible for the development and implementation of the associated action plan. Board members include health and social care staff from Bracknell Forest Council, Berkshire Healthcare NHS Foundation Trust, Bracknell and Ascot CCG, voluntary organisations such as the Alzheimer’s Society and Age Concern and also carers of people living with dementia.


2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Existing demands experienced by council departments leading to reduced time capacity in staff teams. Conflicting training priorities within departments compounded by time constraints as described above. Ensuring that dementia remains a high priority within the competing local health economy. The scale of impending legislation and financial changes within the council due to the Care Act.


2. Actions

  • Explore adding 'dementia' as a characteristic to consider during Equality impact assessments.

    Every new or amended policy, service, strategy or other significant activity within the council is subject to an Equalities Impact Assessment. Currently ‘older people’ and ‘people with mental health support needs’ are included in the characteristics which are considered. This action sees ‘people living with dementia’ being added as a specific group of people to consider when introducing/ amending council working practices.



    2015 - Third Quarter Update

    The Equalities Impact Assessment form now includes the following wording: "Disability Equality – this can include physical, mental health, learning or sensory disabilities including conditions such as dementia."

  • Internal promotion: Dementia Friends in the council.

    Each council department will be asked to consider setting a target of x% of staff becoming dementia friends and to identify other department specific actions with a view to becoming more dementia friendly. Launching this campaign April 2015 with a view to reaching targets set by April 2016. Adding Dementia Friends training to the list of training options used during the appraisal process. Establish a method of measuring the number of staff who have completed dementia friends training.


    Being implemented

    2017 - Third Quarter Update

    Over 400 extra dementia friends have been created in Bracknell in the last year. It is not possible to see on the AS system whether these people include staff from Bracknell Forest Council. However anecdotal evidence informs us that council staff have been represented at many of the dementia friends sessions.

    2015 - Third Quarter Update

    Each department has considered reports sent to their relevant DMT. Each department has adopted a unique approach to Dementia Friends training but all have agreed to encourage as many staff as possible to become Dementia Friends. Within Adult Social Care managers have been asked to enable staff to become Dementia Friends wherever possible. Regular updates are communicated througout the council as to planned Dementia Friends sessions locally.

  • Spreading the Prevention and Early Intervention Message

    Drive a local campaign to spread awareness regarding the importance of and how to reduce personal risk of developing dementia. Using media tools such as Twitter, Facebook and the council website to publicise lifestyle choices which lower the risk of developing dementia. Spreading awareness of the benefits of seeking an early and formal diagnosis of dementia.

    Being implemented

    2017 - Third Quarter Update

    This work is ongoing. The Joint Commissioning Team work closely with the Public Health team to disseminate information and awareness about how to lower your risk of developing dementia.

    2015 - Third Quarter Update

    Communications Marketing Team within the council are now using social media and local publications to promote Dementia Friends sessions and prevention messages.

  • Support the Bracknell Forest Dementia Action Alliance

    Council representative to attend DAA meetings Provide meeting spaces and facilities where possible


    2017 - Third Quarter Update

    Bracknell Forest Council continues to fund the DAA Co-Ordinator post and is currently exploring options for continuation after the end of the current contract. BFC have been involved in DAA activities and supports the Co-Ordinator in her excellent work.

    2015 - Third Quarter Update

    Bracknell Forest Council hosted the launch of the Dementia Action Alliance and a council representative has attended each DAA meeting.

  • Prime Minister's Challenge 2020

    The council will work closely with colleagues in the health sector as well as members of the DAA to acheive outcomes as set out in the PM's Challenge 2020.

    Report being compiled to send to ADASS who will monitor progress.

    Being implemented