Hallmark Care Homes

Hallmark Care Homes are committed to supporting people living with dementia to feel valued, recognised and cherished in their last years of life. The Hallmark Charter is reflected in our care delivery;

10 February 2016
Care, Health, Hospitality

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

"We value people and our relationship with them as our greatest asset. That relationship is the unique partnership we have with each and everyone who participates in and touches our communities...

Our promise is to exceed professional standards and to support the aspirations of our people through continuous training and development."

Hallmark are committed through delivery of the Hallmark Dementia Strategy to develop our teams knowledge and understanding in supporting people living with dementia and their families
through Relationship Centred Care. Our strategy builds on the investment in Leadership in Dementia Care.
Hallmark are working both locally within the communities our care homes are situated, and Nationally with professionals, specialists, innovative training providers and researchers to develop excellence
supporting people living with dementia.

Hallmark have started the process of supporting families and the local community in an education programme to the families and the wider community to understand the nature and progression of different types of dementia, what to expect and how to support people living with dementia. 

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

The challenge for the care industry is to move the culture of care from task orientated to personalised care.
Recognising and recruiting people who are open to change and excited about working with people living with dementia.Recruiting, supporting and developing nurses who can lead and support person centred dementia care. 
As Hallmark identify challenges, we work collaboratively to find ways to resolve them. We have identified ways ofmeasuring dementia dependencies enabling us to provide much more flexible ratios to support people living with dementia.Care teams need to be further developed to achieve a real understanding of the communication differences people living with dementia experience and ways to support that minimise illbeing and maximise wellbeing. Managing 
the expectation of visitors to care homes and the local and national media generally reflects the negatives of care in care homes our challenge is to work with the industry to report and reflect the excellence of care delivery rather than the current focus.

Member contacts


2. Actions

  • People and Performance

    In 2015 we are committed to embedding our dementia strategy with the focus on:

    Extensive team development through evidence based practice recognising and empowering our experts by experience to have greater involvement in the development of our teams and the running of their home lives.


    2015 - First Quarter Update

    Last year we commenced a pilot working with experts by experience to involve and engage them in the development of our care teams. In 2015 we intend to extend and formalise this process within all of our team development programmes.

  • Personalisation and inclusion

    Personalisation - we continue to develop our knowledge and skills in developing relationship centred care, recognising the importance and relevance of life journey and empowering people living with dementia to fully participate and be in control of their days and the support they would like.

    2015 we continue to focus on empowering our experts to helpus to meet their lifestyle choices.


    2015 - First Quarter Update

    Our focus on inclusion and personalisation is improving the way team members interact and work collaboratively with people with dementia and their families. The empowerment project with experts by experience is creating greater understanding and measurable improvements in wellbeing.

  • Professional Development

    Professional Development - our focus in 2015 is to ensure all team leaders are confident in delivering feelings based, relationship centred care.

    Research projects to help our teams to create sustainable evidence based practice change. We have a number of projects in various stages of progress:

    Exploring the impact of river cruises on wellbeing.

    Using art appreciation as an opportunity to engage and inspire.

    Embedding the shared experiences of people with dementia and their families within the delivery of induction and ongoing training for our teams.

    Implementing a best practice model for end of life care for people with dementia within our care homes.


    2015 - First Quarter Update

    Our focus this quarter is to support people to enjoy enhanced opportunities and shared experiences, through development, opportunities to explore art and nature.

  • Places

    We continue to innovate and are once again Pinders Desigh Award winners 2015. Our new build in Tunbridge Wells will have further innovations to enhance the quality of lived experiences for people with dementia particularly surrounding sensory loss.


    2015 - First Quarter Update

    We were proud winners of Pinders Design Awards once again this year, demonstrating our commitment to innovation and delivery of quality environments that support livivng well with dementia. We are working on our new home in Tunbridge Wells to include further innovative assistive technology and create inspiring communities for people to live and work well with dementia.

  • Dementia Friends

    In 2015 we are continuing to support all of our team members across all of our homes in England and Wales to become Dementia Friends. In each home we will run monthly information sessions for visitors, families, friends and local groups.  

    Being implemented

    2015 - First Quarter Update

    This quarter our focus is to ensure all team members fully understand the implications and application of the Mental Capacity Act and Deprivation of Liberty Safeguards Legislation supporting understanding of how to ensure the least restrictive support and care for people with dementia.

    2015 - First Quarter Update

    We have 22 Dementia Friends Champions running regular Dementia Friends information sessions in each of our care homes..

    2015 - First Quarter Update

    We have 22 Dementia Friends Champions trained across the Hallmark Care Homes Group..