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Sainsbury's (Dewsbury)

Sainsbury’s Dewsbury is part of a nationally growing business of over 1200 supermarkets and convenience stores. It employs approximately 180 colleagues to deliver the best service and experience for its customers. As well as providing quality products and great service, Sainsbury’s Supermarkets endeavour to help and support their local community, bringing business and the voluntary sector closer together.

4 December 2014
Yorkshire and Humber
Local Alliances:
Kirklees Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

As a company we help support our colleagues to give something back to their local community, therefore, the company is involved in many initiatives throughout the year for our colleagues to help and support good causes in the area they live and work.

At Sainsbury’s Dewsbury we support a local charity each year. This year we are supporting ‘Yorkshire Air Ambulance’. We have been working alongside a local church and donating food as part of our FareShare initiative, a national charity fighting hunger and food waste in the UK since 1994.

We have good partnerships with local schools/organisations for them to come in for bag packing, completing store tours including those who have physical disabilities and work experience.  Our pharmacy has been involved in holding free cholesterol and diabetes check events at the local library and sports centre.

As a store we would like to continue what we are doing, and help build links and relationships with the community even further. We can help make our customers who shop with us and our colleagues aware of dementia and provide them with knowledge and understanding of the condition and help support anyone livings with dementia, and most importantly signpost those who require help to the appropriate services.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

One of the challenges to overcome is to educate our store colleagues in understanding dementia, and how we can help and support people who are living with the condition and those who look after them when they are shopping in-store.

Another is ensuring the community are aware that we are supporting such a cause.

Member website


2. Actions

  • To seek help and support when needed in-store

    Saira Akhtar to access Dementia Champions training and act as store champion, so store colleagues can ask for help and support.

  • To make the Community aware we support this cause.

    The DAA to attend the stakeholder event on the 17th November 2014, and explain their role and goals to colleagues’ in-store and the community.

  • Improve our understanding of Dementia and how we can support those living with the condition and their families.

    To arrange for all store colleagues attend the Dementia friend’s sessions.

  • To host Dementia drop-in sessions

    Kirklees Dementia Action Alliance are to provide agreed dates and times for Dementia Drop-in sessions in Sainsbury’s Cafe.