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Southend Theatres

Southend Theatres are managed on behalf of HQ Theatres an d Hospitality. A genuine passion for entertainment and hospitality is the driving force behind the success of all HQ Theatres & Hospitality, with a bespoke high-quality programme and unrivalled food and drink at each venue. The company’s core belief is that successful regional theatres are not born of standardisation or centralisation. All HQT&H Theatres are individual businesses with localised and responsible leadership, guided by the company’s senior management team based in London.

Updated:
6 December 2016
Location:
East of England
Sectors:
Arts, Hospitality, Recreation
Local Alliances:
Southend, Castle Point and Rochford District Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

1. To provide on-going awareness training for FOH and Hospitality staff. 2. To create a welcoming environment using lighting, signage etc. as much as possible across both venues. 3. Utilise staff awareness (via training) to provide exceptional customer service. 4. To provide an event which has a flexible environment where attendees are able to speak/ walk about/ leave/ re-enter etc. 5. To offer the foyer space at The Palace Theatre for daytime meetings and events if required.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

1. Time and the required ongoing commitment from staff. 2. Restrictions on changing the environments due to the nature of the commercial business. 3. The research and information needed regarding a large scale event such as a Dementia Friendly Cinema.

2. Actions

  • To provide on-going awareness training for Front of House and Hospitality staff

    An ongoing commtiment from the organisation and it's staff.

    Status:
    Implementation

    2016 - Second Quarter Update

    Still delivering awareness sessions throughout the organisation.

    2016 - First Quarter Update

    Staff from all customer facing areas of the theatre have attended Dementia Friends sessions including: Marketing, Box Office, Front of House (at The Palace and The Cliffs) and Hospitality (at the Palace and The Cliffs).

    2015 - Third Quarter Update

    We now have 56 Dementia Friends across both venues with more Dementia Friends sessions planned.  We have an in-house Champion who can provide in-house awareness sessions regularly.

  • To create a welcoming environment

    Using lighting, signage etc. as much as possible across both venues.

    Status:
    Delivered

    2016 - Second Quarter Update

    We have increased the number of Dementia Friends within the staff to help us to become more Dementia Friendly.

    2016 - First Quarter Update

    We have increased the number of Dementia Friends within the staff to help us to become more Dementia Friendly.

    2015 - Third Quarter Update

    We are able to do this for our Dementia Friendly events using temporary signage.  We have increased the number of Dementia Friends within the staff to help us to become more Dementia Friendly.

  • Provide exceptional customer service

    Utilise staff awareness (via training) to provide exceptional customer service.

    Status:
    Delivery

    2016 - Second Quarter Update

    We now have Dementia Friends in every department across the two theatres.

    2016 - First Quarter Update

    We have increased the number of Dementia Friends within the staff to help us to become more Dementia Friendly including Box Office which is often the first customer contact.

  • To provide an event with a flexible environment

    To provide an event which has a flexible environment where attendees are able to speak/walk about/ leave/ re-enter etc.

    Status:
    Completed

    2016 - Second Quarter Update

    These are ongoing with two more planned for 2016/17. We are also now providing relaxed performances which are also more flexible environments for those iving with dementia and their carers to attend.

    2016 - First Quarter Update

    We now have Dementia Friendly Cinema events every 6 months (our next one is Mary Poppins in May 2016) at The Palace Theatre.  We are also programming more rleaxed performances for live theatre which has more flexible environments ideal for people living with dementia.

    2015 - Third Quarter Update

    Following our first Dementia Friendly event, The Palace Theatre is providing a second event with The King & I in September.

    2015 - Second Quarter Update

    We recently held our first Dementia Friendly Cinema Singin’ in the Rain with 166 participants.  The event was successful and received a lot of positive feedback so will be running another event at The Palace Theatre.

  • Provision of foyer space

    To offer the foyer space at The Palace Theatre for daytime meetings and events if required.  

    Status:
    Delivery

    2016 - Second Quarter Update

    Singing for the Brain sessions continue on a monthly basis and are well attended.

    2016 - First Quarter Update

    The Alzheimer’s Society currently uses the foyer space on the first Friday of every month where possible for their Singing for the Brain sessions.

    2015 - Second Quarter Update

    The Alzheimer’s Society currently uses the foyer space on the first Friday of every month where possible for their Singing for the Brain sessions.