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We are an Estate Agents in Lymington having worked in the town for over 30 years and have run Caldwells for 18 years. Lymington and the surrounding area being the age profile that it is we have become very aware of the needs of the elderly and on many occasions have been instrumental in helping families who live far away organising the sale of the property and move to sheltered accommodation or nursing homes.

20 January 2015
Care, Hospitality, Communication, Finance
Local Alliances:
Hampshire Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Over the years we have become more aware of trying to identify dementia, rather than just assuming that people are bit confused and have contacted distant family members to alert them of our concerns

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

To ensure that all the staff are aware of the signs of Dementia and give their time and patience to  people with Dementia, but are also aware of how their perception of our office and how they are welcomed makes a significant difference. 

Member website


2. Actions

  • Dementia Awareness raising for staff

    Ensure staff, especially all customer facing staff, attend a dementia awareness raising session.

    Being implemented
  • Dementia Friendly Environment

    Shop remodelling - 

    We have opened up our office reception area moving our desks back to a more discreet zone, providing comfortable sofas with coffee tables to enable people and their family members to sit in a relaxed environment. Whilst we have property details on display we have a wall mounted TV monitor providing pictures not only of houses that we currently sell, but local landmarks including the quay, Beaulieu river, forest ponies, the church and other interesting pictures. 

  • Working closely with other organisations that aid people with Dementia

    We are currently working with another Alliance member company, New Forest Senior Moves, which helps older people move home

    Being implemented

    2014 - Fourth Quarter Update

    New member