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Worcestershire County Council

Worcestershire County Council is responsible for a wide range of services ranging from social care services and protecting vulnerable children and adults, to highways and waste management for a population of 572,000 across both rural and urban communities. Worcestershire has a two-tier local authority system and the County Council works closely with the six district, city and borough councils. Worcestershire County Council places a great emphasis on listening to the views of local people and businesses. Through listening and talking with approximately 35,000 residents and businesses, the council created the Corporate Plan and the four priorities which local people said are important:  Promoting Health and Well-being  Ensuring Worcestershire is Open for Business  Supporting Children and Families  Protecting the Environment. Despite the significant financial challenges, Worcestershire County Council is ambitious in achieving these priorities and is looking at what can be done differently in the future. The council works with all providers, including both the voluntary and community sector and the private sector, so that commissioned services are delivered to benefit those who live, work or visit Worcestershire. The council's vision is to ensure Worcestershire lives up to its reputation as a good place to live and work, and is truly World Class Worcestershire.

2 May 2017
West Midlands
Local Authorities
Local Alliances:
Malvern Dementia Action Alliance, Redditch and Bromsgrove Dementia Action Alliance, Worcester Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

In 2011 Worcestershire County Council developed a 5-year strategy for the county in collaboration with the local NHS. This strategy expresses a shared commitment to help individuals, their family members and carers to understand and cope with dementia and to improve their knowledge of support services available.
The council hosts a joint commissioning unit which manages the health and social care budget for commissioning an effective pathway for the population of Worcestershire. A range of public, private and third sector organisations provide these services placing the council a unique position to both influence what is provided and to support organisations to fulfill their role by supporting people with dementia through their day to day business.
The council provides a full range of public services from education to transport, waste management and social care. This dementia action plan will assist the council to fulfill its ambition to raise awareness of dementia both across service provision and in the community, improving the tolerance of individuals and increasing community and voluntary sector support.
We have identified a County Councillor to provide strategic leadership for this plan and we aim to work with local DAA members to support the development of a county-wide Dementia Action Alliance.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

A major challenge will be working with our communities to reduce the fear and perceived stigma surrounding a dementia diagnosis, and encouraging those with signs of cognitive impairment to seek help.
This should start with all council employees who can act as positive examples for their communities. It is hoped that understanding dementia and greater community awareness of its effect on people will increase confidence in the 'anticipated response' to an individual's needs.
Ensuring access to appropriate information is also a challenge, given the plethora of ways that this can be provided, and people do ask for assurance on the quality of information that they find.
Success will be achieved through community engagement and partnership commitment to this vision. Stigma surrounding dementia will decrease, people will feel empowered to seek help early, they will know where they can go for support, the services they can expect and will have access to high quality provision.
It will be possible to live well with dementia in Worcestershire

Member website


2. Actions

  • Develop a Dementia Information Pathway

    To ensure information about dementia is readily available through the Worcestershire County Council web-site, accessible to all and progressive in response to needs.

    Explore current information provision Develop and coordinate information provision directing to appropriate expertise and services through the new council web-site 'E-Market Place' Link with wider local service provision Ensure that local people know where to find this information and can feedback on its' usefulness in supporting their needs Encourage innovation to improve outcomes


    2017 - Second Quarter Update

    May 2017 - The Worcestershire Public health team continue to update Your life, Your Choice' (http://ylyc.worcestershire.gov.uk)  - the Worcestershire County Council information and advice website - to ensure all of the informaiton related to health and wellbeing, including dementia, remains up to date. 

    2016 - First Quarter Update

    Feb 2016 - The Worcestershire County Council information and advice website, 'Your life, Your Choice' (http://ylyc.worcestershire.gov.uk) is now live and provides information about local service provision for people living with dementia in addition to details regarding where people can go to find out more about dementia

  • Awareness Raising

    Promote Dementia Friends Awareness sessions to all council staff and across the county through partner organisations

    Ensure County-wide partners are aware of the growing community impact of Dementia and prepare their organisations to respond Promote 'Dementia Friends' e-learning and / or 'face-to-face sessions via WCC intranet and to county-wide partners Encourage staff to become Dementia Friends Champions


    2017 - Second Quarter Update

    May 2017 - Public Health worcestershire continues to provide dementia friends information sessions to various groups, whenever possible across Worcestershire.  This has included newly trained walk leaders, county and district based local authority members of staff.  This is in addition to supporting orgnaisations involved in district DAA's to access session too. 

    2016 - First Quarter Update

    Feb 2016 - An initial workshop event has been held in partnership with the University of Worcester, where local organisations were invited to understand more about dementia and to disucss the potental benefits of a countywide dementia action alliance.  Feedback from the event was positive and plans are in place to co-ordinate action across Worcestershire for dementia awareness week and to initiate a network for a Worvestershire Dementia Action Alliance

    Dementia Friends Information sessions are made available to Worcestershire county council resulting in the creation of apprixmately 100 dementia friends.  Worcestershire now has over 10,000 dementia friends and plans are afoot to publicise this further in the local media