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The Lexicon Bracknell

We already have a Dementia Friends Champion within the staff, several are Dementia Friends and the rest having attended an awareness session will become Friends shortly, the aim is to get staff from the retailers within the centre to become Dementia Friends.

14 June 2016
South East
Retail, Recreation, Businesses and shops
Local Alliances:
Bracknell Forest Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Bracknell town centre is currently undergoing a huge tranformation to become an exciting vibrant desination for shopping and meeting family and friends. 

Bracknell Regeneration Partnership manage both the existing town centre and existing retailers and also the regeneration areas currently being transformed.  These will be known as 'The Lexicon'. 

Many of the existing retailers in the town centre are also part of the Dementia Action Alliance and it is hoped that many of the new retailers will also join.

Bracknell Forest Council in partnership with Bracknell Regeneration Partnership are commited to making the new town centre accessible for all members of the community.   Together they have also produced and published a useful booklet for retail staff 'A guide to serving people with disabilities', in which there is a section regarding dementia.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

The main challenge in raising awareness amongst existing staff is finding the time in peoples schedules to attend information sessions.

2. Actions

  • Dementia Friends

    To promote the Dementia Friends initiative by arranging sessions for both existing staff and new staff recruited once the regeneration is complete. 

    Being implemented

    2014 - Fourth Quarter Update

    New member action.

  • Distribute dementia guide to staff

    Distribute 'How to help people with dementia - a guide for customer facing staff' booklet . This will help staff gain a greater understanding of customers who may be living with dementia and how best to support them.

    Being implemented

    2014 - Fourth Quarter Update

    New member action.

  • Support Members of the Community With Dementia

    To be aware of people with dementia in the community using our services and offer them additional support during this time i.e. accessibility, signposting, shopmobility services, toilet facilities. 

    Being implemented

    2014 - Fourth Quarter Update

    New member action.

  • To Provide New Retailers Information On Dementia Friendly Environments

    To work with the Alzheimer's society and the Bracknell Forest Dementia Action Alliance to provide an information leaflet.

    This will be added to the 'Welcome Pack' sent to all new retailers within The Lexicon outlining information about Dementia Friendly Environments and how they can use this in their new shop fits.


    2016 - Second Quarter Update

    New Member Action