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Aunty Agatha's Limited

Independent retailer specialising in sensory toys, educational resources, communication resources, baby & toddler, home adaptions, personal care and mobility for everyone. Removing life's little obstacles

27 November 2014
West Midlands
Local Alliances:
Coventry and Warwickshire Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We will distribute and display information regarding dementia in our community corner, actively promote dementia awareness weeks / day / events via our website, newsletters social media and within our shop. We will be an active member in our local dementia action alliance as one of our staff has had experience caring for people with different stages of dementia she will become a dementia friends champion and raise the profile of becoming a dementia friendly business with other local business and within the community. Will we review our signage for our disabled toilet and adult changing facilities to make them bolder and more noticeable. We will incorporate the dementia friendly portal as part of our staff training.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Our shop was designed to be special needs friendly so we have lower lighting levels, non shiny flooring, seating area, disabled toilet and adult changing facility. Our staff come from background of care and special needs so are patient, nurturing and sensitive to needs. We greet every customer personally, we take time with the customers, we have a no rush policy - whereby if you are paying we go at your speed if needed we write things down for customers. Our challenging's will be to review our signage to our disabled toilet and review the shop layout. Our commitment to the local alliance a staff member that will be our "champion" will be allowed to attend meetings and take the lead and work on this as a project and given additional time.

Member website


2. Actions

  • Promotion

    We will distrubute and display information leaflets / posters / cards etc regarding dementia in our commuinty corner.

    Being implemented
  • Active Role

    A member of staff will activily take part in the local dementia action alliance and will raise the profile of being dementia friendly to other local retailers and outlets in our local area.

  • Our committement

    We will highlight and advertise our committement to being dementia friendly in our shop via our social media and on or monlthy news letter

  • Staff and training

    We will ensure our employees are trained to become dementia friendly and one staff member will take the lead and become a dementia friends champion.

    Being implemented
  • Being inclusive

    We will ensure our shop is accessable to all, the signage to the disabiled toilet and adult changing facilities is improved.  We will also use our No rush policy when serving people in the shop and support any of our customers that need additional time.

    Being implemented
  • Being part of dementia awareness

    We will ensure that we promote all dementia awareness months / weeks / events via our shop, website, social media and newsletters.

  • Supporting carers and helping remove the stigma

    We have a range of dementia friendly products from kitchen to personal care.  We will try and support the care with signposting for additional information where they can get further advice and help from and resources they are entitled to on the NHS.  We will also make sure it is an inclusive and safe environment to talk about the person they care for and their needs and we will do this in a sensitive and welcoming manor, giving ideas and sharing best practice.

    Being implemented