Radcliffe & Speechmark Publishing

Radcliffe & Speechmark have a long history in publishing for healthcare professionals including GPs, Nurses, Psychiatrists, Carers and others working with Dementia and related disorders.

10 February 2016
Communication, Health, Retail

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

In 2013, Radcliffe and Speechmark, divisions of Electric Word plc, will launch Open Minds – a free-to-access platform that will disseminate the latest information, stimulate debate, and sign-post users to the most essential resources about dementia and related topics from around the web. Open Minds has the overarching aim of supporting and connecting those concerned with improving the wellbeing of people with dementia.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

A great challenge confronting Open Minds will be in creating and maintaining an essential destination that best serves the entire panorama of the dementia community – from health professionals concerned with the treatment of dementia, carers, and care professionals, through to people with dementia. Open Minds believes in the power of knowledge as a commodity for improving lives and wellbeing, and that, where possible, it should be shared across a community to empower all those within it. However, Open Minds recognises that to create the most relevant and stimulating learning environment, it is sometimes necessary for content to be tailored for each audience type.

Certainly, Open Minds must deliver the right content mix – content that is most respected, read and valued  by its users. Whilst much content will be unique to Open Minds, it is essential that Open Minds also best identifies and sign-posts users to only the most trusted and salient information from across the web.

2. Actions

  • Develop a platform guided by Advisory Comittees

    Open Minds will meet this great challenge by segmenting the platform so that it best addresses the needs of each community – whether that is in providing trusted information for those with dementia, essential support for those caring for people with dementia, or indeed through the provision of clinical guidance for professionals concerned with the treatment of dementia. To meet this challenge, Open Minds will be guided by Advisory Committees comprising peers from each user group, to ensure their information needs are best addressed and that the platform can effectively sign-post users to the most essential and pertinent developments from across the web.

  • A leading platform for the communication of free-to-access information for the dementia community

    Open Minds aims to be a leading platform for the communication of free-to-access information for the dementia community. Consistent with this goal, Open Minds offers its platform to assist in the dissemination of selected Dementia Action Alliance activities, both online, and once established, through its monthly eNewsletters.


    Initial Scoping