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Guild Care

Guild Care's vision is of an organisation at the heart of a thriving local community where people are able to choose and help shape the services they need to enjoy healthy, engaging and independent lives. Our mission is to deliver innovative and life-changing care services which help older people,younger people with special needs, those with a dementia or a learning difficulty, and their carers, to share and enjoy a richer family and community life.

22 December 2020
South East
Retail, Health, Care, Voluntary Sector, Housing Sector, Social Care, Charity
Local Alliances:
Worthing Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Guild Care is a registered charity, established in 1933, providing innovative solutions to the care needs of local older people and un-paid carers living in Worthing, West Sussex and the surrounding areas. We are proud of our work that supports some of our community’s most vulnerable people, in a positive and active way by providing quality support services.

We aim to improve the quality and choice of care provision in later life, without compromise. Our mission is to deliver a more comprehensive wrap-a-round service for people with dementia, their unpaid cares, families and friends.

We will enhance the physical and emotional wellbeing of all our customers through accessible, bespoke care and activity packages, including community-based services, day care and support groups, home care, quality accommodation, respite support and dignified end-of-life care.

The important part of this approach to service delivery is to be focused on person centered care, not just for the cared for, but also the carer.

We work in partnership with other local and national organisations to ensure we deliver services best placed to support people with dementia and their cares by sharing our expertise and knowledge to improve the wellbeing of our local community.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Today, dementia has a higher profile in the public domain then it ever has before. It is high on the agenda of politicians at local and national level.

The challenge now is to keep this focus and public interests going in order to keep dementia paramount in the minds of both public and the government.

That said, the focus maybe strong with articles in national papers almost on a daily basis, but the public perception and understanding is not clear. Many people do not understand dementia and have no clear guidelines or information on how to manage it within the community.

Guild Care is setting a clear agenda within our own Dementia Strategy on care and support in the community that will enable people to find out the information they need through a ‘one stop shop’ and a community Hub, supporting, developing and equipping people with the knowledge and the skill sets they need  to identify a potential signs of dementia to allow an early diagnosis for a for a greater number of people. Being able to identify signs early will lead to better inclusion within the community and lessen social isolation which can lead to poor outcomes for the individual.

Continuation and up-to-date training and education for our care and support staff is always problematic in the third sector where staff cover is not so available with the ever increasing financial constraints ensuring there is a risk that  service development and the ongoing ‘skilling up’ of the work force may become a low priority. The challenge here within the third sector, is to continually develop our service delivery, and make sure staff feel valued and supported through any period of change.

Member website


2. Actions

  • Continue to deliver the high standard of care and support we currently provide

    We are  adding new services to our service menu to suit a range of needs for both the person living with dementia and their carers and family

  • Work along side people with dementia, their carers, families and friends to develop a range of services identified as needed by the community for the community

    Guild Care are constantly in touch with carers and cared for to understand both their needs and provide services that meaningful, engaging and fun.

  • To work closely with and develop links between our partners from statutory, private and other third sector organisations

    Guild Care have strong and consistant links with statutory services, NHS and other service providers and wil continue to maintain these links.

  • Develop dementia services to a greater extent within the community, including people living alone with dementia

    To be completed by Guild Care

  • Ensure our local community has a ‘one stop shop’ for advice, information and support

    To be completed by Guild Care

  • We will build and provide a new 60 bed care home which is affordable and offers day care, information, support for unpaid carers and quality residential dementia and end of life care

    The home comprises of five 12 room suites, each with their own lounge and kitchen, across four floors. All rooms will be ensuite and offer the most up-to-date nursing care including assisted technologies. The home will also include a Community Hub which will provide information and support services, daytime shortbreaks service, therapy and private meeting rooms, assisted bathroom, café, activities space for a range of activities which promote physical and mental wellbeing and encourages social engagement