What are cookies?

Our site uses cookies. A cookie is a small text marker stored on your computer that enables us to track the use of our website. We use cookies to help us understand what our users' interests and preferences are to ensure the website is as user friendly as possible.

This site only uses cookies in order to provide a service to visitors. No personal data is stored in cookies and cookies are not used in order to provide advertising. Cookies are used for the following purposes:

Learn more about cookies on aboutcookies.org

If you have any concerns about the processing of your personal data by the Dementia Action Alliance, please contact the Secretariat, c/o Alzheimer's Society, 43-44 Crutched Friars, London, EC3N 2AE.

Accept and continue

Coventry & Warwickshire Mind

Coventry & Warwickshire Mind is a mental health charity affiliated to National Mind, founded almost 50 years ago. We provide a broad range of services for people who experience mental health problems and have supported tens of thousands of people. C&W Mind provides a range of innovative social and therapeutic support services and interventions for children, young people and adults with functional mental health issues and befriending for people living with early stage dementia.

8 October 2015
West Midlands
Voluntary Sector
Local Alliances:
Coventry and Warwickshire Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We deliver a befriending service for people living with early stage dementia which is unique to each client and is developed with clients and carers using a person centred and outcome based support plan. We support people to engage and maintain social activities within the community and are extremely flexible in when and where the support we offer is provided.

All of our activities aim to promote mental, physical and social stimulation. We treat people living with dementia with dignity and respect. All of the befriending sessions delivered work to ensure that people with dementia have a suitable level of engagement to reduce loneliness and social isolation and maintain independence.

Regular monitoring of wellbeing by the trained volunteer befriending team means that early signs of deterioration in health are identified and responded to quickly. The service provides much needed support to carers and identification of where carers are struggling to ensure that they get timely support. These activities can significantly help reduce the likelihood of breakdown in the provision of care which can lead to both carer and client accessing acute services.

Our service model supports people living with dementia to access community life and maintain and develop new interests.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

The resources to increase awareness among members of the public, to provide training externally, to develop and pioneer new services and support.

Member website


2. Actions

  • To increase public awareness

    To raise awareness through social networking, public website and literature. Promoting and participating in local events to raise awareness, including the use of our resource bus.

    Being implemented

    2015 - Fourth Quarter Update

    We have participated in numerous local events, including the use of our resource bus, raising awareness of dementia to the wider public and encouraging people to sign up to Dementia Friends. 

    Through promotional literature and talks to local groups we have increased peoples' knowledge and awareness of dementia, and of support and resources available locally.

    We have taken part in activities during Dementia Awareness Week raising public awareness and understanding of dementia.

    Rugby Wellbeing Hub has hosted a Dementia Friends session for clients, who then signed up to be a Dementia Friend.

    This action is ongoing and we continue to pursue opportunities to increase public awareness.

  • Promotion of dementia friendly communities

    We will train staff and volunteers on how best to promote dementia friendly communities to local community organisations and businesses.  To aid this activity, we will be provided  a resource pack which can be left with organisations.  Alongside this, we will be promoting and distributing the selection of dementia awareness materials provided by Local Authority and encouraging  people to ‘join the conversation’ and ‘get involved’.  

    Being implemented

    2015 - Fourth Quarter Update

    A Dementia Friendly Communities resource pack has been produced for local community organisations and communities. 

    Staff and volunteer befrienders have received training on Dementia Friendly Communities and how best to promote this to local community organisations and communities.  New volunteer befrienders receive this training as part of their induction.

    6 local organisations have been given a Dementia Friendly Communities resource pack and encourage to become a Dementia Friendly Community.

  • Increase the knowledge and skills of our workforce

    We will undertake knowledge and skills audit of our workforce and develop a training and development plan for staff working with people living with dementia in order that they are best equipped to provide outstanding support. 

    Being implemented

    2015 - Fourth Quarter Update

    A Dementia Awareness training package has been produced and 100% of staff and volunteers working with people living with dementia have received this training.

    New volunteer befrienders joining the service receive this training as part of their induction.

    100% of staff in Rugby who do not work directly with people living with dementia have attended a Dementia Friends session and signed up as Dementia Friends.