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Waterstones Newbury

Books and related product selling

28 August 2014
South East
Local Alliances:
West Berkshire Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We are improving customer service through increasing staff awareness and understanding of dementia.

We support people with dementia in being part of their community and carrying on with daily and social activities

We respond to the needs of the individual, offering support

We carry stock and have stock available to order to help families and carers to understand dementia. (ie/ medical books, reminiscence books and memoirs etc)

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Our staffing levels are very low and we have variable busy periods

Member website


2. Actions

  • Dementia Awareness Raising

    One member of our staff could disemminate dementia awareness sessions to part time staff

  • Dementia Awareness Raising

    One member of our staff could disemminate dementia awareness sessions to part time staff

  • Physical Environment and Business Practices

    We provide plenty of seating on both floors and extra chairs are availble if required.

    Our signage and layout have been recently updated and there is new signage at the bottom of the stairs clearly indicating upstairs stock categories.

    Our staff are helpful but not pushy and so assistance on finding items is always available

  • Dementia Friendly Environment

    We will install the coin recognition chart at till points

    We keep updating a list of recommended titles to order for carers and families of those living with dementia

  • Awareness Raising

    We will use social media networks to raise awareness of the alliance to others and of the branch's aim to help dementia access in store

    Being implemented