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Tour2cruise.com is a friendly customer focused Tour and Coach Operator delivering an innovative product to the no-fly cruise market. Adding a coach touring itinerary at the beginning and end of a cruise which takes in breath-taking scenery and beautiful sights in mainland Europe is a great alternative for UK clients wanting to cruise but not fly to the Mediterranean. We turn the journey of getting to the cruise ship into a holiday itself. We also operate a UK Tour & Coach company called Ropers Coach Holidays for Bradford based customers. Ropers was established in Bradford in 1972 and since its inception as a family-owned company has been taking their “friends” on holiday ever since. Now owned by tour2cruise.com we still believe in the ethos of “travel with friends” and welcome aboard our friends on their short breaks and/or longer holidays. Tour2cruise.com is a member of the Travel Trust Association (TTA) which provides 100% financial protection, and every penny paid to us is protected by their guarantee. As coach operators we only choose the most comfortable, reliable and safest vehicles to transport you on your holidays and operate some of the “greenest” vehicles on the road, complying with all current and pending emission legislations.

13 May 2016
Yorkshire and Humber
Local Alliances:
Bradford District Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Tour2cruise.com Ltd (also trading as Ropers Coach Holidays) think when you travel with us you travel with friends and want to ensure that our friends newly established or re-visiting, including those with dementia and their carers, are treated with respect, dignity and understanding. We want to support people to have a sense of belonging and of being a valued part of family, community and civic life which is point 6 of the National Dementia Declaration.  We will help achieve this outcome by ensuring that:

As Tour & Coach Operators, we provide good customer service, we improve the skills, knowledge and competencies of our staff to ensure the best outcomes for people with dementia and their carers travelling with us.No-one feels ashamed or discriminated against because they have dementia and our staff are helpful and supportive towards them to develop new experiences.Any passengers travelling with us with dementia feel safe and supported throughout their journey.


2. What are the challenges to delivering these outcomes from the perspective of your organisation?

General lack of understanding of the signs and symptoms of the condition and how people could be affected Assumptions and stereotypes that people with dementia do not use our services, not recognising that there are different stages to the condition Reaching people living with dementia so that they are aware we are here and are members of the Alliance and working towards being a dementia friendly community.

Member website


2. Actions

  • Improve the skills of the Workforce

    We will ensure our staff have briefings and training that make them aware of the signs, symptoms and behaviours of people with dementia and will accommodate their needs when we can and it is reasonable to do so to achieve good outcomes for people with dementia and their carers.

    Being implemented
  • Understanding the needs of people with dementia

    We will respond to the individual’s needs including seating, accommodation that is reasonable for us to do and were we are made aware of specific requirements.

    Being implemented
  • Improving our profile as being dementia friendly

    We will attend community dementia events in the local area and Dementia Action Alliance meetings to promote dementia friendly communities.

    Being implemented