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Trinity Leeds

Trinity Leeds, a 1 million sq ft scheme which launched in March 2013 was the only major shopping, dining and leisure destination to open in the UK in 2013. Marking the beginning of the next generation of shopping centres, Land Securities has developed the UK's most digitally-enabled retail and leisure destination to meet the needs of both shoppers and retailers. The centre has brought 46 exciting new names to the city for the first time including Mango, Apple, Victoria's Secret and Superdry and, in December 2013, Primark opened a 107,000 sq ft flagship store. The launch of Trinity Kitchen in October 2013, the UK's most innovative food concept, has set a new benchmark for mall dining. The 20,000 sq ft indoor food hall provides consumers with a diverse mix of street food vendors, pop-up market stalls and emerging high street food and drink brands which are rotated in and out of the scheme on a monthly basis.

6 August 2014
Yorkshire and Humber
Local Alliances:
Leeds Dementia Action Alliance, Yorkshire & Humber Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Trinity Leeds has a robust corporate responsibility strategy to allow integration in to local communities from all walks of life. Currently working with organisations such as Child Friendly Leeds and Mencap, Trinity Leeds would like to strengthen their service offer by developing the team to become Dementia Friends and being a recognised DAA venue.

Facilities in the centre such as disabled toilets, a Changing Places unit and complimentary wheelchair hire already exist, plus the Customer Service Lounge is classed as a ‘safe place’ for young people and students. We would like to make the CSL a safe place for those with dementia, their families and carers.

Members of management will attend the Dementia Friends Champion training on 29 August and then will train as many of the 120 staff involved in running the centre as Dementia Friends.

Trinity Leeds has 120 retailers and they too will also be encouraged to join the DAA and become Dementia Friends, consequently becoming a safe, secure and welcoming place for people with dementia and their families / carers. An action plan will also be implemented to ensure that these tasks are achieved.              

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Training the Dementia Friends Champions will not be an issue, however capturing and training 120 staff is challenging due to varied shift patterns. By training a number of staff as champions, it will be easier to complete comprehensive training.

Another challenge is to maintain a level of awareness within the team in the months following the training. Toolbox talks and refresher training will assist in this, as will sharing knowledge of experiences of customers with dementia.

Many retailers are not focussed on additional corporate responsibility actions such as joining the DAA and becoming a Dementia Friend, however we can discuss the concept at our retailers forums and also share the information on our retailer intranet. All of these actions will be captured on the action plan below.              

Member website


2. Actions

  • Dementia Friends Champions

    Train a minimum of two staff to be Dementia Friends Champions, ideally attending the training session on 29 August.    

  • Dementia Friends

    Following the training of a minimum two members of the team as Dementia Friends Champions, roll out training to up to 120 members of staff at Trinity Leeds.    

  • Raise awareness of DAA and Dementia Friends with retailers at Trinity Leeds

    Promote DAA and Dementia Friends with the 120 retailers at Trinity Leeds via the retailer intranet. Also share info at the retailers forums which are held quarterly, with the next one on 16 October.      

  • Making Trinity Leeds a Safe Place

    Following the Dementia Friends Champion training, consider all aspects of Trinity Leeds, in particular the Customer Service Lounge and whether it is a ‘safe place’ for those with dementia, their friends and carers. Invite a couple of local people with dementia into the centre to share ideas and suggestions on how to make the environment more welcoming etc.