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Royal Berkshire Fire and Rescue Service (RBFRS)

RBFRS is an emergency service providing goods and services to people with dementia to support them in their daily living and enabling them to stay safely at home and in their community Our main aim is to make their own home and families safe from fire, fitting smoke detectors and providing fire safety advice e.g. through the local memory cafe.

8 October 2015
South East
Education Sector, Emergency Services Sector
Local Alliances:
Reading Dementia Action Alliance, Wokingham Borough DAA, West Berkshire Dementia Action Alliance, Bracknell Forest Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We provide goods and services to people with dementia that support them in their daily living and enable them to stay at home and in their community, enjoying the best quality of life for longer. Improving customer service through increasing staff awareness and understanding of dementia. Responding to the individual's needs and offering support.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Lack of knowledge/understanding amongst our staff/community. Limited time/resources. This is not the promary purpose of our business/organisation/group.

Member website


2. Actions

  • Dementia awareness raising for all staff

    It is intended that we will train, as a priority, those staff whose primary role is to deliver talks and services to this group. (approx 20 people)

    We intend to raise awareness more widely across the organisation and train according to role (approx 600 people).


    2014 - Third Quarter Update

    New member

  • Identify dementia friendly ways of working by offering alternatives where possible to people living with dementia.

    We will seek to consider the needs of those with dementia (and/or their carers) when developing our services and reviewing those currently provided.

    Being implemented

    2014 - Third Quarter Update

    New member

  • Untitled

    New member

    Being implemented
  • Raise awareness of the Dementia Action Alliance

    Promote dementia friendly approaches through internal/external communications (eg. Newsletters, websites, in-house magazines, word of mouth etc).  Let other organisations know what we are doing so they can become part of their local Alliance.

    Being implemented

    2014 - Third Quarter Update

    New member