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Rugby Borough Council

Rugby Borough Council is the primary local authority serving the borough of Rugby. The borough council is a customer‐focused organisation with an established track record of understanding the needs of its customers and tailoring its services to suit.

29 November 2016
West Midlands
Local Authorities
Local Alliances:
Coventry and Warwickshire Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Rugby Borough Council has adopted a Systems Thinking approach to service design, which has helped it to design services around every individual’s needs.

The council now believes that it has a leadership role in helping partner organisations to understand how to improve services and reduce costs, while simultaneously designing them around user needs.

Rugby Borough Council also has a responsibility to help its members, staff and citizens to understand and act on the individual needs of all of its communities, including people living with dementia and their carers. By doing this we will be able to provide tailored support that will help individuals to live independent lives.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

The council believes that a need for a diagnosis and ‘label’ can be a barrier to supporting people living with dementia and their carers. We try to understand an individual’s needs and respond to them regardless of whether or not they have an official diagnosis.

We will encourage our partner organisations to adopt a similar approach, where the focus is on individual needs and not on an individual’s medical record.

We are mindful of the shortage of specialist housing stock available to individuals with complex care needs.

We will work with partners to modify appropriate housing to meet the needs of our residents with the aim of enabling them to live at home for as long as they wish to and are able to.

Member website


2. Actions

  • Provide basic training to front‐line staff

    Provide basic training to front‐line staff to help them understand the needs of people with dementia and their carers, and how we can adapt our services to meet their needs.

    A variety of on-line and face to face Dementia Information sessions have been run over the last 6 months to members of staff and Councillors. This will be continued in 2017.


    2016 - Third Quarter Update

    Various awareness sessions were delivered to front line staff, such as Rugby Gallery & Art Museum and they all became Dementia Friends. More sessions are planned for January 2016.

    One member of staff undertook the Dementia Champions Induction so that they can deliver the Dementia Information session.

    2016 - Third Quarter Update

    One member of staff undertook the Dementia Champions Induction so that they can deliver the Dementia Information session. The Council now has 2 members of staff who can deliver the information sessions.

    A total of 23 staff & councillors have taken part in 2 Dementia Information sessions run by the Dementia Champions.

    A plan is being developed for delivery in 2017 - via Team meetings.

  • Help people to live in their own homes

    We will encourage partners to redirect spending from acute and long-term sectors into provision of support in people’s own homes.

    Being implemented

    2016 - Third Quarter Update

    The Overview & Scrutiny Committee produced a report called Promoting Independent Living Review and recommendations agreed are now in the process of being actioned. 

    One of the actions is around working with Coventry & Rugby Clinical Commissioning group to address needs for people in Rugby. Another action is around making a case for research to be undertaken as part of the work of Warwickshire JSNA .

  • Dementia friendly communities

    We will work with partner organisations and networks to promote dementia-friendliness and provide opportunities for people with dementia to get involved in activities near to where they live.

    Being implemented

    2016 - Third Quarter Update

    Dementia friendly communities sessions were received positively and looking to run more in 2017.

    2015 - Fourth Quarter Update

    A Dementia Friendly Communities session has been planned for the 4th February 2016.