West Midlands Combined Authority

Centro, the West Midlands Passenger Transport Executive and Authority, promotes and develops public transport across the West Midlands, operating in Birmingham, Coventry, Dudley, Sandwell, Solihull, Walsall, and Wolverhampton.

Updated:
7 October 2016
Location:
West Midlands
Sectors:
Transport Sector
Local Alliances:
Wolverhampton Dementia Action Alliance, Solihull Dementia Action Alliance, Sandwell Dementia Action Alliance, Birmingham Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists a number of outcomes that we are seeking to achieve for people with dementia and their carers. How would you describe your organisation's role in delivering better outcomes for people with dementia and their carers?

Centro employs approximately 350 employees and provides services to a range of customers.  We are committed to equalities in employment and service provision.  We want to ensure that both customers and employees, including people with dementia and their carers, are treated with respect, dignity and understanding.  We will deliver better outcomes by ensuring that:

  • As employers we are positive about disability and make reasonable adjustments to ensure people are treated equally
  • As service providers, we provide good customer care, equality and disability training to our staff and clearly outline our expectation that our staff will treat people using our services with respect, catering to their individual needs

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

  • Our customer care staff currently receive customer care and disability training but this mostly focuses on physical, sensory and learning disabilities, so there may be lack of understanding amongst staff on this area
  • General lack of understanding organisationally of the condition and that it could potentially also affect employees
  • Lack of understanding of what reasonable adjustments would be needed in our facilities and generally what reasonable adjustments are needed for people with dementia
  • Assumptions and stereotypes that people with dementia do not use our services, not recognising that there are different stages to the condition

2. Actions

  • Understand challenges of dementia

    Community engagement with relevant organisations to understand some of the key issues and barriers.

    Status:
    Implementation

    Update - First Quarter

    N/A - New DAA member

    Update - Second Quarter

    N/A - New DAA member

    Update = Third Quarter

    N/A - New DAA member

  • Consult with organisations when delivering new services or projects

    Structured consultation with key organisations when delivering a new service or a project (such as a new bus station).

    obtain a list of key organisations to consult with

    Status:
    Delivery

    Update - First Quarter

    N/A - New DAA member

    Update - Second Quarter

    N/A - New DAA member

    Update - Third Quarter

    N/A - New DAA member

  • Incorporate dementia into staff training

    Campaign delivered

    currently exploring options for awareness training

    Status:
    Delivered