NHS England (North Yorkshire and Humber)

The role of NHS England’s area teams is to commission high-quality primary care services, support and develop CCGs and assess and assure performance. The North Yorkshire and Humber area team covers the geographical boundaries of North Yorkshire, Hull, East Riding of Yorkshire, North and North East Lincolnshire. We are responsible for direct and specialised commissioning, as well as managing and cultivating local partnerships and stakeholder relationships including representation on health and wellbeing boards.

25 June 2014
Yorkshire and Humber
Local Alliances:
Yorkshire & Humber Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We work closely with Strategic Clinical Networks, Public Health England, CCGs and other partnership organisations to ensure parity across North Yorkshire and the Humber in provision of dementia services.

 Internally, we are intending to raise awareness of the Dementia Friends campaign amongst staff in a number of ways: 

–      by providing support for staff who are directly and indirectly affected by dementia

–      by raising awareness of dementia, and the small actions that can help people with the condition

–     by raising awareness of the signs, symptoms and risk factors of dementia,

–     by encouraging staff actions to support people living with dementia in the wider community.           

 Externally, we are working with the CCGs in our region to commission and provide high-quality dementia services, and share examples of good practice. For directly commissioned services, we encourage GPs to sign up to incentive schemes such as the national Dementia Directed Enhanced Service.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Externally, close working relationships across the North Yorkshire and Humber area may be challenging due to the large geographical size of the area and the potentially conflicting priorities of the health organisations within it.

 Internally, our challenge will be to obtain sign-up by our directors, which will give the authority to proceed and the commitment to support staff.

Member website


2. Actions

  • Become a Dementia Frinedly Organisation

    Our directors will make a formal commitment to support the ‘Dementia Friends’ campaign and endorse any actions identified to promote the campaign. This will be achieved by identifying an organisational lead to drive through change, and endorse and support the implementation of the action plan.

     A publicity campaign will be developed and implemented across the organisation through various activities taking place between June and September.

  • Improve our Understanding of Dementia

    Staff will be encouraged to increase their awareness of dementia through:

    • watching the Dementia Friends videos,
    • signing up to become Dementia Friends  
    • taking part in face-to-face awareness sessions,
    • speaking to carers and people with dementia,
    • pledging an action that they will carry out to demonstrate support for people living with dementia or their carers.

     Staff will be encouraged to take up the offer of NHS England’s volunteer days to use towards dementia-friendly causes.

  • Support staff as carers of people with dementia, and as existing or potential dementia patientsd

    Information on NHS England’s policies relating to carers, as well as sources of emotional help and support will be made available to staff as existing or potential carers of people with dementia.

    In addition, information on the signs and symptoms of early-onset dementia will be made available to all staff, as well as known risk factors and avenues of support and treatment pathways.

  • Encourage ‘parity of esteem’ through commissioning

    • Encourage GPs to sign up to the national Dementia Directed Enhanced Service

    Encourage  consideration of dementia-related aspects of contract within organisation through awareness-raising sessions