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Reading Borough Council

To improve the lives of people in the borough by delivering a range of quality services.

17 April 2019
South East
Communication, Housing Sector, Local Authorities, Other
Local Alliances:
Reading Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We provide goods and services to people with dementia that support them in their daily living and enable them to stay at home and in their community, enjoying the best quality of life for longer. Improving customer service through increasing staff awareness and understanding dementia. By enabling people living with dementia to be part of the community and continue to do daily and social activities. Responding to the individual’s needs and offering support.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Lack of knowledge/understanding amongst our staff/community. Limited time/resources. This is not the primary purpose of our business/organisation/group.

Member website


2. Actions

  • Dementia awareness raising for all staff

    Dementia friends session have been arranged for all council staff to attend.


    2014 - Second Quarter Update

    New member

  • Improve access and signage

    Audits of leisure centres in the boroughs. These will be carried out by people with dementia and the audits will identify if any improvements should be made.


    2014 - Second Quarter Update

    New member

  • Promotion of Dementia Action Alliance

    Promote dementia friendly approaches through internal/external communications (eg. Newsletters, websites, in-house magazines, word of mouth etc.). Let other organisations who what we are doing so that they can become part of their local alliance. Develop good practice within our wider chain, and our networks locally and nationally.


    2014 - Second Quarter Update

    New member