Accord Housing Association

The Accord Group is one of the largest housing and social care organisations in the West Midlands, providing affordable housing and health and social care services to 60,000 people and employing nearly 4,200. Accord has gained an excellent reputation for delivering high quality dementia care services and has vast experience of developing and delivering specialised services alongside people with dementia.

8 December 2015
West Midlands
Care, Housing Sector
Local Alliances:
Staffordshire and Stoke-on-Trent Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Accord ensure that people with dementia, their carers and families are given choices and are involved with decision making at all times regarding services that they receive and is person centred. We employ a multi-disciplinary workforce - all staff employed by Accord undergo a robust induction programme which incorporates specific training around dementia. Accord has a dedicated Dementia Care Manager who works across the care and support department to support services users, family members/carers and staff. The Dementia Care Manager provides a range of services including:

  • Dementia Best Practice Group for staff dementia champions who work in our services
  • Dementia Surgeries
  • Scheme based support and communication strategy development
  • Carers support services
  • Comprehensive programme of training including master classes in Behaviours that Challenge, Creative Consultation, Life Story Work and Doll Therapy
  • Dementia audit/ dementia care mapping

    Accord also provide dementia training for customers and carers to enable an improved understanding of dementia and address issues of tolerance and acceptance amongst those service users and carers without personal experiences of dementia.

    Accord have also utilised carers experience as a means of providing staff training and improving care and support services provided alongside people with dementia and their carers. As an organisation we pride ourselves on innovative and creative approaches to supporting people with dementia. Accord has introduced a number of pioneering services/ methods of supporting people with dementia including:

  • Specific housing related support for people with dementia
  • Implementing and piloting falls prevention classes for people with dementia
  • Service user training to reduce stigma around dementia within extra care
  • Approaches to consultation including drama, walking interviews and reminiscence Accord also have a dedicated health and wellbeing team who work alongside the dementia care manager to identify ways in which to improve individuals experience of care and support services and identify methods for improving physical health conditions for people with dementia.
  • 2. What are the challenges to delivering these outcomes from the perspective of your organisation?

    Resources and funding, personalisation. Lack of awareness and understanding from customers of neighbours who have a dementia living within the same community. Eg. not wishing to integrate and involve within community life. Engaging with organisations who wish to be involved in making our communites more dementia friendly.

    2. Actions

    • Accredited Person Centred Dementia Care Training

      Acccord have recently acquired 3 dementia homes in Staffordshire, from this we aim to deliver 3 day in house accredited training course for all Accord staff and families and carers of people with dementia. The training will planned to take place throughout the year. The training will cover a wide range of topics focusing on the person with dementia and how people who come into contact with them can improve their quality of life by meeting their individual needs and wishes.


      2015 - Fourth Quarter Update

      Eden associates training was delivered by in house Accord accredited trainers in November. Staff across all 3 homes attended the 3 day course.

      Next stage of the roll out of Eden will be to offer briefings to all families and carers in all 3 homes

      All 3 Services are to draw up action plans

    • Encouraging Healthy Lifestyles, ie. Stimulation

      We will focus on Quality of Life for People with Dementia by raising their awareness and understanding of the importance of a healthy lifestyle and keeping fit.  Activity/ Lifestyle Co-ordinator based within the Staffordshire centres of excellence will work with people with dementia to identify areas of interest around these themes and develop stimulating mental and physical activities tailored to individual needs.  We will do this by utilising both internal and external resources, ie. healthy cooking, exercise programmes etc.

    • Raise awareness and monitoring of the use of anti-psychotic medication for people with dementia within our services

      Targeted workshops will be provided to staff within our services to give them knowledge and awareness of the risks and implications associated with the over prescribing of anti-psychotic medication for people with dementia.  This is in an effort to maximise the well being of people with dementia.


      2015 - Fourth Quarter Update

      Night time Dementia Training was delivered at one of the 3 DCoE services. The trainer worked with staff on how to support those who suffered with sleep deprivation and ways to over come this. Looking at previous lifestyles and activities.

    • Training and awareness raising for all staff

      Dates have been diarised throughout the year to deliver dementia training to all staff working within the Staffordshire Centres of Excellence. Eden Alternative training has also been planned to be delivered throughout the year 


      2015 - Fourth Quarter Update

      Eden and Ladders to the moon training has been delivered to all 3 DCoE services.

      Actions plans are being worked upon with support from the trainers.

    • Working with Dementia Partnership Groups on Best Delivery

      Accord are working with Dementia partnership groups in Staffordshire to ensure the new DCoE building meet the needs of individuals with dementia.

      Recent partnership meeting invited partners to give us ideas and views on our plans for the new building of DCoE.


      Furture meetings are to held

      Being implemented