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Age UK Berkshire

Age UK Berkshire helps to improve the health and wellbeing of older people across the region. We do this through the services, support and products we provide, and by guiding local opinion and policies on subjects affecting older people. Our services promote social inclusion and self-reliance, as well as providing practical help and advice.

23 April 2019
South East
Voluntary Sector
Local Alliances:
Wokingham Borough DAA, West Berkshire Dementia Action Alliance, Reading Dementia Action Alliance, Bracknell Forest Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Age UK Berkshire offers a number of services, including Easy Shop, Active Living, Handyperson, Information & Advice, Money Management and Home Help Plus. Age UK Berkshire support strategies and ideas that promote dementia friendly communities. This may be achieved by providing Awareness Training for local businesses; specific projects to ensure that people living with dementia can lead a fulfilled life; safe journey cards; safe havens in town and village centres; and working with schools to introduce young people to the issues surrounding dementia.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Challenges to delivering outcomes are created through limitations to staff resources, restricting funding and time. Funding limitations also impact on literature resources and promotional activity, although Age UK nationally assist with provision of standard packs.

Member website


2. Actions

  • Staff Awareness and Support.

    Training all staff to become Dementia Friends and at least 6 members of staff across Berkshire to become Dementia Champions. Dementia Champions can then cascade training through teams at Age UK Berkshire offices in Newbury, Wokingham, Reading and Slough. Training will also be offered to volunteers who work outwith our offices, for example, those who assist with Active Living and Activity Groups.

    Being implemented

    2014 - Second Quarter Update

    New member action. One member of staff trained as a Dementia Champion. Six members of staff trained as Dementia Friends. Two members of staff booked on to Dementia Champion courses.

  • Working Environment.

    Ensuring that offices are open and inviting to people with dementia:-

    looking at the entry system to improve signage and lighting, access phone system and making it clear who to approach upon entry into reception area.

    Providing a quiet space for anyone who may be anxious or become confused, and ensuring that the seating looks like seating.

    Signage to be altered where necessary to ensure clear, bold face and good contrast between text and background layer. 

    Placing entry / exit signs on the doors at eye-level and to be well lit.

    Placing a safe haven sign on the outer door to encourage people to come in for help if confused or anxious.

    Ensure flooring is plain, with a safe route clearly defined to encourage people towards reception area.

    Initial Scoping

    2014 - Second Quarter Update

    New member action.

    2014 - Second Quarter Update

    New member action.

  • Employee Support.

    Recognising that employees may be diagnosed with a dementia, or that their family members may be diagnosed with a dementia. Put a hyperlink to the Access to Work grant (www.gov.uk) on to our public website and the employee intranet, and also a link to DEEP (Dementia Engagement and Empowerment Project). Ensuring employee are aware of support, counselling, and other services to enable them to continue working with confidence and dignity when a diagnosis of dementia has been made.

    Being implemented
  • Raising Public Awareness of Dementia.

    Providing public and practical support for local Dementia Action Alliance groups across Berkshire.Raising awareness through social networking, public website and literature. Promoting and participating in local events to raise awareness.


    2014 - Second Quarter Update

    Participation in local Dementia Fora (Wokingham and Reading)2 members of staff currently attend meetings with Wokingham Dementia Action Alliance and Reading Dementia Action Alliance. Approaches have been made to participate with further groups in Slough and West Berkshire.2 members of staff worked on the sub-committee for the Living Well with Dementia event at the Hilton Hotel, Reading on 31st March 2014. Three more members of staff assisted at stands and events on the day.2 members of staff are currently assisting with the Living Well with Dementia event to be held at the Moat House Hotel in Wokingham on 25th September 2014. 4 members of staff manned stalls and assisted with organisation of the Slough Dementia Awareness event at Britwell on 20th May 2014.