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Action on Hearing Loss

Action on Hearing Loss is the trading name of the Royal National Institute for Deaf and Hard of Hearing People. We are the largest UK charity working to support people with a hearing loss and tinnitus and to raise awareness of the impact of hearing loss on people’s lives. We campaign nationally and locally to raise awareness and to influence policies that will make a difference to the lives of those with a hearing loss. We are also involved in research for treatments for hearing loss and tinnitus.

5 August 2015
South West
Voluntary Sector
Local Alliances:
Plymouth Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Initially I will be involved in running awareness sessions for all of our staff in the S W Team along with our volunteer groups – this would be 8 staff and up to 100 volunteers.

 I will also be influencing our national organisation to ensure that we are looking at our policies and procedures to ensure we do not limit access to our services and have robust procedures for our staff.

 We have a research document which highlights the links between hearing loss and dementia, along with other long-term conditions which has been widely distributed to health professionals and many others.  We make people aware of this document as much as possible.

 Our central Policy and Research dept. are working with Ian Sherriff to see how AoHL can further support the national Dementia Campaigns, particularly in rural areas.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

The current challenge is to raise awareness amongst staff and volunteers and help them link this to our primary business of hearing loss; linked to this would be limited resources to achieve this against other pressures and priorities.

2. Actions

  • Awareness sessions for staff in the SW region

     As a Dementia Champion I will be running a Dementia Friends awareness session at our next team meeting in July.

  • Awareness sessions for volunteers in the S W region

    This will involve setting up sessions at volunteer meetings in Exeter, Bath, Salisbury and the Isle of Wight and will probably have to be run over the next year to give everyone the opportunity to attend.

    Initial Scoping
  • Raise awareness session opportunities within the national organisation

    I am chairing the Regional Information Officer meeting in June so will raise this issue with my colleagues and either offer to run sessions for them or encourage others to become Dementia Champions in their own regions.  I will also be following this up with our Policy Team to ensure that AoHL takes on this challenge nationally.