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Serendipity is an independent, family owned business offering an eclectic mixture of gifts, antiques and collectables for you and your home in a relaxed and pleasurable environment. Customer service is extremely important to us and we pride ourselves on having experienced; friendly and helpful staff who will always welcome you with a smile! Our pretty tea room offers peace and tranquillity – the perfect way to enhance and round off your shopping experience.

25 June 2014
South East
Local Alliances:
Hampshire Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Providing a peaceful friendly environment and venue in the community for people with Dementia and their carers to meet with friends browse and enjoy refreshments

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

As we are a small tea room with only 20 covers, during our busy periods when we can be at full capacity (usually between 1pm and 2pm), it can become quite noisy with people chatting. Our quieter days tend to be Monday’s, Tuesday’s and Thursday’s.

We have a total number of 13 mature and experienced members of part time staff (over a period of a week) who are all willing to help our customers in anyway they can. Limitations to this will be if it is particularly busy and the number of staff on duty at any one time or day.

2. Actions

  • Dementia Awareness raising for staff

    Ensure all staff attend a dementia awareness raising session

  • Dementia Friendly premises

    Review premises to look at ways the environment could be more dementia friendly and make changes where appropriate/possible

  • Embed the concept of ‘Dementia Friendly’ within the business

    Review business operations manuals and guidance to ensure dementia awareness is included

    Have a willingness to respond to the individual’s needs and help/support them when we can and it is reasonable for us to do so.


    2014 - First Quarter Update

    New member