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Arriva Yorkshire Limited

Arriva Yorkshire operates bus services across the Yorkshire region. With 330 buses on a network of some 175 local services, and a team of 900 staff, covering Castleford, Dewsbury, Heckmondwike, Wakefield and Selby. Over 33.5 million passenger journeys are made each year of which 35% are concessions (elderly and disabled). Our entire fleet will be DDA compliant by June 2014 enabling all users a safe passage. We are part of quality bus partnerships with METRO, Wakefield, Leeds and Kirklees Councils. We actively engage with South West Yorkshire Partnership NHS Foundation Trust, WMDC Health Improvement (Health and Social Care, Public Health), West Yorkshire Police Neighbourhood Policing Teams and Safer Transport. We own and operate Wakefield Bus Station which will shortly be registered as a “Safer Place”. We employ the services of Secure Force who have bought into this concept and Dementia Action Alliance.

24 August 2016
Yorkshire and Humber
Transport Sector
Local Alliances:
Yorkshire & Humber Dementia Action Alliance, Kirklees Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Incorporating Dementia Awareness training in drivers Certificate of Professional Competency (CPC) certification training and delivering to every PCV holder in the company. Committing to training Dementia Friends and champions at Wakefield Depot, capable of operating in our bus station.

Willing to advertise and maintain premises as safe place for the vulnerable people Use our extensive reach of 330 buses and over 700 drivers to remain vigilant of distressed people and enable the workforce to report concerns and arrange for assistance at Wakefield Bus Station

To influence METRO to include all of their bus stations and personnel to join the group of champions and friends Working with local NPT and our contracted security people (whom we have trained as Dementia Friends) to provide “joined up” response to those in need Use on bus CCTV to assist agencies to locate missing persons

Continue to invite partners in NHS to liaise with employees and customers in our bus station to extend understanding of dementia and how to obtain support

To support the National Dementia Awareness week by hosting events within Wakefield bus station To achieve for Arriva Yorkshire membership of Dementia Action Alliance and influence Arriva UK Bus to follow suit. Working with Greggs, Jinja’s and WH Smith to become trained and vigilant.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

The nature of our business not only to provide on-time services for the satisfaction of customers but also our legal obligation to operate within punctuality parameters, which if not delivered could affect our license to operate: taking care of the welfare of vulnerable people could impact this imperative and ensuring by organisation and training that we overcome this.

To be realistic about achieving 100% buy-in from 100% of employees but to be positive in continuing to work with all employees to engender a culture of caring for the vulnerable , accepting that any buy-in and all good work will move us forward in this important area in our communities.

Nationally, to persuade a number of regional MDs (initially via their Risk Management teams)of the virtue of being part of DAA both from a compassionate and commercial viewpoint. Steering group made up of external partners to drive agenda forward to overcome above issues.

2. Actions

  • Spreading the news of the mutual benefits for all who have a positive impact on a person living with dementia. Raising awareness across workforce of Arriva Yorkshire and partner organisations.

    Embedding national Dementia Friends training into CPC, and also facilitating training for others, e.g. the concessions within the bus station Greggs the Baker, Jinja's Express cafe, WH Smith Newsagent.

    They have been contacted and positive responses are being received.

    Key managers, security guards , Travel Information Centre supervisor have been trained to “Friend” level. All other Travel Centre operatives have been pre booked for training.

    Promoting the benefits of being dementia friendly to the community more widely.

  • Sharing this good practise across the wider Arriva family and encouraging other Arriva Opcos to join our initiative of growing dementia friendly

    Ensuring the leadership team in AYK is fully engaged, devising a good communication strategy to take forward to the Arriva UK Leadership. To celebrate our success by sharing the information via the local press and seek to influence others in the bus industry by getting this news into Route One Publication. Thereafter planning to continually assess and continuous improvement.

  • Public facing launch event to celebrate the actions Arriva Yorkshire are taking to raise awareness of dementia .To reach out and ask the community to join us on our journey.

    Dementia Awareness Week affords us the opportunity to launch Arriva Yorkshire Dementia Friendly pledge. Using a number of our trained and increasing in number Dementia Friends, we will host an event around the Control Hub in Wakefield Bus Station. This will include reminiscence boxes containing old bus memorabilia with buses through the ages theme.


    Information for dementia carers and sufferers will be disseminated in partnership with local NHS and WMDC, giving resources to effectively signpost people if they want more information

  • Raise Awareness of Dementia Across Workforce

    Understand current perceptions and knowledge of dementia awareness with workforce by working in partnership with the Kirklees Dementia Action Alliance undertaking the 2015 baseline survey.

    Develop awareness, understanding and how we can help and support those living with dementia and their carers of in the following ways:

    • Develop CPC Training
    • Dementia Friends sessions, Online Resources including, SCIE, Dementia Action Org, Alzheimer’s Society, DAA & KDAA Resources. 
    • Attending network events for best practice and information sharing
    • Raise awareness to our commitment of becoming dementia friendly by displaying the ‘Working toward Dementia Friendly’ Symbol.
  • Dementia Champions

    Identify staff for Champion role:

    Undertake Dementia Champions training.  Cascade dementia awareness to new employees/mandatory friends training.

    Dementia Champions to share and cascade knowledge to partners creating dementia friendly partnerships, encourage and support membership of the Kirklees Dementia Action Alliance.

  • Launch Event (Dementia Awareness Week 18th – 22nd May 2015)

    Support National Dementia Awareness week by linking with and in conjunction with Metro, hosting events within Dewsbury bus station. Inviting partners and public.