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Preston City Council

Preston City Council is a District Council and operates within a two tier Local Government structure.

10 June 2016
North West
Local Alliances:

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Preston City Council developed its own Dementia Awareness Action Plan in the autumn of 2013 to progress the recommendations contained within the “Dementia Awareness” work plan study under taken by its Communities Scrutiny Panel between October 2012 and April 2013

 The Action plan focuses upon three themes:

  •  The need for the Council to become more “Dementia Aware” as an organisation and that its services can be more responsive to the needs of people affected by Dementia.
  • Raising public awareness of Dementia
  • Developing collaborative approaches across public, private and voluntary and faith sector organisations to support the aspiration for Preston to become a “Dementia Friendly” City

 A Dementia Champion training session was attended by staff and Council Members in November 2014 and Dementia Friends training sessions are currently being provided to council staff, with in the first instance priority given to front facing services.

 The Council is also committed to raising community awareness of Dementia throughout Preston and is supporting regular Dementia Friends Sessions within community settings and also where appropriate supporting community, voluntary and faith sector organisations and the private sector through Dementia Friends training.

 The Council is fully supportive of the Alzheimer’s Society’s Dementia Friendly Communities Programme and is working in conjunction with the Central Lancashire Dementia Action Alliance in working to make Preston a “Dementia Friendly City”


2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Whilst the Council has made a commitment to ensure that its own services can become more dementia aware and to raise community awareness of Dementia recognises that this ambition is set against a challenging backdrop of public sector funding cuts.

 The Council is also mindful that non its services fall within a health or social care setting and that in order to support the aspiration for Preston to become a Dementia Friendly City there will be need for the Council and its partners to establish robust and collaborative approaches across public, private and community, voluntary and faith sector organisations to support a more co-ordinated approach to improve the lives of people affected by Dementia.

 The Council in particular recognises the need to establish dialogue with private sector organisations in order to improve access to high street services and the importance of the roll of the Dementia Action Alliance to support this aspiration.

Member website


2. Actions

  • Provision of staff training

    Provision of staff training on Dementia Awareness through the provision of Dementia Friends sessions to all relevant employees, but in particular those providing front facing services

  • Raising Community Awareness

    The promotion of Dementia awareness through the provision of Dementia Friends sessions in community and business settings


    2014 - Fourth Quarter Update

    Dementia Friends Sessions continue to be held in Community Settings. Sessions have recently been held at Friends of Fishwick and St Mathews, Jalgos Sports and Social Club and through Preston Open Mind Festival and also Preston Community Network

  • Signage

    The use of appropriate signage in Council premises to assist service users affected by dementia


    2014 - Fourth Quarter Update

    Signage has been rolled out within new areas of PCC contact centre and is planned to be put in place as part of Leisure Centre refurbishment Programme. Property Services Manager has been keyed into process.

  • Active Steering Group Member

    Play an active role in the Central Lancashire Steering Group to support a co-ordinated approach across public, community voluntary and faith and private sector organizations.