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Alzheimer's Society, Bradford

Alzheimer's Society is the UK's leading support, care and research charity for people with dementia, their families and carers. We provide information and support for those with any form of dementia and their carers. We advise and train professionals working in the field, fund research, run quality support and care services, and campaign for improved health and social care and greater public understanding of dementia.

20 March 2014
Yorkshire and Humber
Local Alliances:
Bradford District Dementia Action Alliance, Yorkshire & Humber Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We will achieve this through funding scientific breakthroughs, strengthening communities by increasing understanding of the needs of people with dementia and the contribution of carers and striving to put an end to discrimination and stigma.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

With dementia higher on the public and political agenda than ever the task now is to create a broad church of individuals and organisations committed to action. 

Public awareness of dementia is rising but understanding remains poor, e.g. that it is possible to live well with dementia and to make big differences to quality of life for people with dementia and their carers.

People with dementia are often diagnosed too late and do not get the information and support they need to begin living well with dementia - resulting in social isolation and exclusion.

Funding for dementia research is limited compared to other major disease groups and in a difficult economic climate we need to make a compelling case for action.

Most importantly we need to work with people with dementia, their carers and families to understand what matters most to them in order to transform their quality of life.

We also need to engage with the community as people living with dementia tell us that people’s attitude to dementia makes the biggest difference to them living well in their community.

Member website


2. Actions

  • Champion public awareness of dementia

    We will work with local partners to develop and promote dementia awareness and encourage organisations, partners, businesses and individuals to become Dementia Friends and Champions.

  • Develop and promote quality information and support services

    We will continue to develop and promote quality information and support services for people with dementia, their carers and families through local information, support services, website and helplines.  In particular, we will widely promote and help distribute The Dementia Guide

  • Actively Promote work towards Bradford becoming a Dementia Friendly District by supporting our Dementia Friendly Community Project

    We have a dementia friendly community co-ordinator who leads on pushing through the work with partner organisations and local communities who are working towards becoming dementia friendly.  This project has a project plan which it reports on quarterly to its funders JRF and Bradford Council

    We will do this by

    • supporting and encouraging community action
    • supporting and encouraging organisations to take action

    developing a strong voice for people living with dementia as part of the project through the project focus group and its user led ‘face it together’ group of people living with dementia

  • Actively Promote Membership and Benefits of DAA

    We will continue to promote the benefits and development of DAA through publicity, articles in our newsletters, attendance at meetings and participation in discussion