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Bracknell Forest DAA

Bracknell Forest DAA was set up in October 2014 to bring together a group of stakeholders from across the local community who are committed to improving the lives of people living with dementia and their carers. The steering group comprises representatives from; the Borough Council, Emergency Services and numerous other organisations alongside people living with dementia and their carers. All member organisations are commited to working in partnership towards establishing Bracknell Forest as a Dementia Friendly Community.

22 August 2016
South East
Care, Faith Groups, Health, Membership Organisations, Other, Retail, Voluntary Sector, Emergency Services Sector, Transport Sector, Commissioners Sector
Local Alliances:
Bracknell Forest Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Bracknell Forest has a growing retirement aged population. It is seen as an affluent area with a high level of home ownership. It's residents with a diagnosis of dementia will usually wish to remain in their own homes for as long as possible and be supported to achieve this where possible. The local DAA will work with local organisations, groups, retailers, charities and service providers to create a greater awareness of dementia among customer facing staff and to encourage providers to adapt their enviroments where necessary to make it more comfortable and less stressful for users with dementia. This will allow people with dementia and their carers and families to continue to use their local facilities for as long as possible. Service providers will also be encouraged and assisted by the DAA to engage and consult with dementia groups directly to seek their views on services and environments locally.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Informing local organisations of the need and importance of dementia awareness raising sessions for customer facing staff. Although this can be overcome by asking staff to read relevant Alzheimer's Society publications if they are unable to attend a Dementia Friends Information session.

Staff turnover and the use of temporary or casual staff in many service organisations may reduce the numbers of staff with an awareness of dementia. The importance of regularly updating all new staff must be stressed to employers/managers. Encouraging organisations to include dementia awareness training in their training procedures/employee handbooks etc, to ensure that it is a general part of their new staff induction process. Nominating a Dementia Friends Champion within each organisation may be difficult to achieve, but if achieved will help with cascading the programme to all staff.

2. Actions

  • To raise awareness and understanding of dementia among customer facing staff and the general public locally

    Organisations within the steering group will arrange Dementia Friends sessions for their staff to increase dementia awareness. Some will also encourage an employee to train as a Dementia Friends Champion to enable more sessions to be cascaded locally.

    Steering group members where possible will use other related forums to spread the word regarding the local DAA and use their networks to encourage other members to join.

    Organisations may offer to hold dementia friends sessions and to provide printed information to local businesses to distribute to staff so that they may attend another session.


    2016 - Third Quarter Update

    Being Delivered with existing and new DAA members

  • Increase the member organisations within the local DAA & form links with local organisations that provide services for those with dementia and their carers

    To encourage all members of the Bracknell Forest DAA to involve other relevant local organisations to join the alliance and complete an action plan to show their commitment to improving the lives of people living with dementia in the community. 

    This action will help to ensure a broad cross section of the community is invoved and aid networking and sharing of best practice in dementia care and service provision locally.


    2016 - Third Quarter Update

    Being delivered - all founding members and also new members are encouraged to use networks to suggest any potential new members

  • To have a voice in community projects

    To ensure that the Bracknell Forest DAA is current in terms of their topics of conversation and focus.  This will ensure that the DAA is doing meaningful work and galvanisign support for projects that will impact the daily lives of people living with dementia and their carers within the community.


    2016 - Third Quarter Update

    New topic focussed meetings are ensuring that the DAA members are contributing on relevant issues and actions are taking place and being fed back to the members.