What are cookies?

Our site uses cookies. A cookie is a small text marker stored on your computer that enables us to track the use of our website. We use cookies to help us understand what our users' interests and preferences are to ensure the website is as user friendly as possible.

This site only uses cookies in order to provide a service to visitors. No personal data is stored in cookies and cookies are not used in order to provide advertising. Cookies are used for the following purposes:

Learn more about cookies on aboutcookies.org

If you have any concerns about the processing of your personal data by the Dementia Action Alliance, please contact the Secretariat, c/o Alzheimer's Society, 43-44 Crutched Friars, London, EC3N 2AE.

Accept and continue

Dementia Champions Group

The Dementia Champions Group is a reference group made up of people living with dementia and carers, hosted by Salford Council. The group ensures the voice of people with dementia is heard across Salford for policy, strategy and dementia friendly community work.

23 April 2015
North West
Local Alliances:
Salford Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists a number of outcomes that we are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

The Dementia Champions Group provides a pivotal role in ensuring that the National Dementia Declaration becomes a reality for Salford.  

The Group meets monthly to share their views on policy, service planning, local strategy and how Salford and its organisations can become more dementia friendly. By giving a strong voice to people affected by dementia in Salford, the Dementia Champions Group is helping to achieve better outcomes by encouraging services to be designed around the needs of people with dementia and encouraging local people with dementia to play an active role in community life.

The Salford Dementia Champions Group has developed a Dementia Charter for Salford, which will localise the outcomes stated in the National Dementia Declaration.


2. What are the challenges to delivering these outcomes from the perspective of your organisation?



1.      Due to the reduction of resources of Salford City Council it may be a challenge to sustain the level of support from staff to engage with other organisations to be able to engage and gain up to date information and give views on services to contribute to dementia friendly neighbourhoods.

 2.      To enable the meetings to be sustainable and keep the group members engaged and interested.

 3.      The meeting agendas may become too demanding.

2. Actions

  • Invite Dementia Action Alliance members/potential members to Champions Group meetings.

    We will invite Alliance members or shops and services we believe should join the Alliance, to Champions Group meetings in order to share our views on how to be more ‘dementia friendly’ and accessible.

    We will also be visiting care homes in Salford to invite them to join the DAA and take up dementia friends training where possible.



    2014 - Fourth Quarter Update

    The group have visited 6 care homes in Salford as a pilot and have been raising awareness of the benefits of care homes being members of the DAA and for their staff to undertake Dementia Friends sessions as an additional benefit.


  • Dementia Action Alliance recruitment

    We will invite local shops and services to join Salford Dementia Action Alliance.

  • Dementia Action Alliance recruitment

    We will invite local shops and services to join Salford Dementia Action Alliance.

  • Mystery shopping

    We will visit 6 Salford Alliance members and evaluate the accessibility of their services using our ‘mystery shopper’ questionnaire outside of the meetings.


    2014 - Fourth Quarter Update

    The group have so far completed 3 mystery shop visits (Garden needs and 2 visits to Angel Centre|). Findings have been shared with the DAA members and changes have been made where necessary.

  • Media representations

    We will continue to promote the importance of dementia friendly communities when media opportunities arise.