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Co-operative Retail Group (Bradford)

Neighbourhood and town convenience shops and supermarkets in the Bradford area is the part of our business that has been involved so far. There is potential for other parts of the group who could also get involved as could the cooperative membership. The co-operative is consumer co-op owned by its members, and there has been a lot of interest in the work that has been carried out with the pilot stores in Bradford and a willingness throughout the organisation to explore the opportunity of becoming dementia friendly.

19 February 2015
Yorkshire and Humber
Local Alliances:
Bradford District Dementia Action Alliance, Yorkshire & Humber Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists a number of outcomes that we are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

As a community retailer we want to deliver our services with a high level of good customer service to all sectors of the communities we serve.   We recognise that people living with dementia can have additional difficulties in using everyday shops and services such as our stores and through staff training and awareness raising are seeking to enable people to continue to use our stores with as much ease as is possible.

Though much of our work is governed by national policy and branding we will try to influence the wider group to take dementia friendly ideas on board and encourage the roll out of a dementia friendly programme.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Customer service is very important to us as a group, we know that some of our staff are very knowledgeable about dementia and their customers.

As a retail group in a recession we have to remain fully focused on our retail aims, it can be hard therefore to release staff for training, the training done by the Altzihimers society was very well received in the pilot stores and feedback indicated that staff found it informative and helpful.  Challenges to our organisation in becoming a dementia friendly organisation is more to do with our size and how we move from a small  successful pilot project to becoming part of staff training/awareness raising on a larger scale.

However we are a community retailer and are committed to serving the community.  We see people living with dementia and other vulnerable groups as very much part of the community we serve.

Member contacts


2. Actions

  • Improve the knowledge and awareness of dementia in the shop floor staff

    We will work with a pilot group of 4 stores to roll out some cascade awareness raising to all staff in these stores.  The Bradford Alzheimer's Society has agreed to provide an awareness session and notes which we can ensure is cascaded out to all staff via the store managers.


    2014 - First Quarter Update

    New member

  • Review the four pilot stores physical environments

    Store managers and a staff member at the Alzheimer's Society to use the check lists provided by the dementia friendly community project to high light any potential problems with the environment in the stores.  Where possible action appropriate will be looked into.


    2014 - First Quarter Update

    New member

  • Promote the work we have done with in the Co-opeative Retail Group and the Dementia Friendly community work in Bradford

    We will make a DVD to help promote the cascading of the awareness work through the group and to promote how a bit of awareness can really help businesses such as our own to encourage others to take action too.


    2014 - First Quarter Update

    New member

  • We hope to extend the initial work beyond the pilot group of 4 stores.

    We will look for a cost and time effective way of improving dementia awareness in more of our local stores.

    Initial Scoping

    2014 - First Quarter Update

    New member