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Age UK Birmingham

The object of Age UK Birmingham is: “Preventing or relieving the poverty of older people and promoting health and wellbeing through a provision of services for older people across Birmingham.” Our Aims and Objectives include: “Promoting positive attitudes towards ageing; and providing direct/support service”. We are able to provide support and services to people over 50 years of age. The majority of our service users are aged over 65 years with many being aged 70 years or more. We are actively supporting older people with the provision of a range of bespoke or user designed services including Day Opportunities; Day Care for people with Dementia and support for their carers; Information and Advice, Toe Nail Cutting Service; Home Visiting; Befriending and Handyfix service.

6 January 2014
West Midlands
Voluntary Sector
Local Alliances:
Birmingham Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists a number of outcomes that we are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We aim to support people living with dementia and their carers

Our aim is to see a fair, inclusive, respectful and supportive society in which each older person leads a good quality, fulfilling, enjoyable and fun filled life, and in their later years is supported to live independently, safely and comfortably at home for as long as they wish.

We will continue to deliver and develop our specialist services for people with dementia, ensuring that we are person-centred in the way we engage with individuals, and that our support helps them live well with dementia.

We are committed to ensuring that all our mainstream services are dementia friendly, as we recognise that whilst specific services are beneficial, our goal should be to ensure that all our services are accessible and inclusive to people with dementia and their carers. 

We are committed to offering good quality, tailored awareness training to our staff and volunteers, to ensure that people with dementia and their carers can approach Age UK Birmingham with the confidence that their needs will be understood. 

We seek to involve people with dementia and their carers in shaping our services and we actively seek out opportunities to work in partnership with other organisations to positively influence work in this area.  We aim to promote a positive view of dementia in all the work we carry out.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

  • Increasing awareness and understanding of dementia amongst our staff, volunteers and the general public.
  • Increasing awareness of dementia with those providing services such as bank staff, bus and taxi driver
  • How to ensure that our mainstream services are accessible and inclusive to all people with dementia and their carers.
  • Securing funding in a difficult economic climate, to allow us to continue to deliver and develop services for people with dementia and their carers.
  • Developing  a dementia friendly and innovative service

Member contacts


2. Actions

  • Increasing awareness

    We continue to promote our service and to train staff and volunteers.

    In the future we would wish to visit other organisations to rise awareness of the issues.

    For example and as mentioned before taxis, bus drivers bank staff etc

  • Continue funding

    This is an ongoing challenge, where we are seeking funding in order to support ther service. The service is paid for from members contributions and funding from Birmingham City Council.

    We need to work with BCC and local CCGs and other potential partners to seek further/ alternatave ways to fund ther service, making more use of Individual Budgets.

  • Develop innovative service

    Ensure that quality of service remains high despite financial challenges and to promote a culture of ongoing and  continuing improvement and development. This to be achieved by capturing carers’ views, keeping up with new developments in care and annual staff development and training programme.